Shopify consulting starts by measuring where your store stands today: technical setup, SEO, user experience and page speed are audited in a single report. What comes out is not guesswork but the result of an inspection; every finding is written down with the place it was observed. That picture is then turned into a roadmap: which work happens in which order, which integration and which app is genuinely needed, and which team will carry it out.
Our difference sits in two places. First, matchmaking: if your need calls for a specialist outside our scope, we point you to the right person without taking a commission — the moment we take one, the advice starts serving the commission instead of your need. Second, field experience: we have worked on Shopify only for six years, published more than 15 apps and one integration platform, and seen the operations of 500+ projects and 200+ active brands. There is real work behind everything we recommend.
Consulting is not a list of services; it is the decision about which work happens in which order. The six areas below are the work we run to produce that decision — which of them you actually need is something we figure out together in the first call.
Technical setup, SEO, user experience and speed are audited in one report. Findings like a shut-down analytics service still loading on the page, two separate apps doing the same job, or a size showing “in stock” while its quantity is zero come out here. Every item is marked by impact and effort, so the report becomes a work plan rather than a list.
Findings are arranged into a 3, 6 and 12-month plan. This is a work order, not a delivery schedule: the stages do not wait for each other, and each one can go live on its own. So a single delayed item does not stop the whole plan and the first results do not slip by months.
We decide which integration, which app and which Shopify plan is genuinely required. The principle we work by is single: every piece of data has one source of truth, and other systems use that data without changing it. Because no system replaces another, the app stack shrinks on its own.
If your need sits outside our scope, we point you to the right person, from theme developers to performance marketers, from ERP consultants to content teams. We take no commission from any expert, agency or software vendor we refer. This is our real difference: the advice follows what you need, not what we could sell.
Ads, SEO, content and social are tied to the same roadmap so the disciplines do not look good separately while cancelling each other out. Measurement is managed from one place: conversion data lost because server-side tracking was never set up is one of the most common gaps we find in audits.
In high-volume stores the subject stops being one website and becomes whether the channels see each other: multi-market structure, a single stock pool, ship-from-store, one customer view, split shipments and split returns. We work out which of these you genuinely need and in what order they should be built.
The first step is to clarify your goals and correctly identify the problems the brand is facing. We plan from the very beginning what kind of solution will genuinely work. Throughout the process the thing that matters most to us is being clear and transparent at every stage: who does what is written down up front.
We clarify your goals and identify the problems the brand is facing. This call is not us reading you a service list; it is us finding the question you actually need answered. Store size, product count, how many channels you sell through and your current team structure define the scope of the audit.
Theme code, app conflicts, data structure, indexing, structured data, collection and checkout flows and mobile speed are each measured. The resulting picture is not guesswork but the result of an inspection; every finding is written down with the place it was observed.
Findings are ordered by impact and effort and turned into a 3, 6 and 12-month work order. Each stage can go live on its own; because the stages do not wait for each other, the first gain does not wait for the last item.
If needed. For every item on the roadmap we write down whose hands it runs in: our team, your team, or an independent expert we refer. We take no commission for referrals, so the list follows what the work requires rather than who we happen to know.
While the work runs, the outcome is checked: were redirects created for changed pages, is measurement sending correct data, do stock and price come from a single source. In critical flows, a failing step is expected to keep the record instead of losing it and to raise an alert.
Every month the same metrics are compared with the same tools and the roadmap is updated against what actually happened. High-priority clients reach us directly by phone and WhatsApp; we do not put process in the way at critical moments.
Technical setup, SEO, user experience and speed in four sections. Every finding is written down with the page and URL where it was observed, along with an impact and effort score.
Findings are put into a work order. Each item has an owner, a dependency and a success metric; stages can go live without waiting for each other.
One primary metric, a baseline and a data source for every goal: revenue per visitor, average order value, repeat purchase rate, customer acquisition cost.
Shopify plan, additional transaction fee, payment and shipping costs, marketplace commission and app subscriptions in one table; profit per product is calculated from this table.
Which apps stay, which ones go, and which system becomes the main source for stock, price and customer data: the ERP, Shopify or the marketplace.
Actual metrics are compared against the targets; the roadmap is updated for market conditions and the campaign calendar and delivered again.
We access Shopify with a collaborator account and GA4, Search Console and the ad accounts with view-only permissions. You do not need to share passwords, and you can revoke access at any time.
The audit moves faster if the last 12 months of monthly revenue, order and return data, cost items, the app and integration list and the campaign calendar are ready before the first meeting. Whatever is missing, we complete together.
Consulting is not only for large stores. If you are in one of the six situations below, your first move is not writing code or raising ad budget; it is measuring which work is genuinely needed.
In new stores most mistakes come from the structure built in the first three months: the wrong theme, a pile of unnecessary apps, a collection and URL structure set up broken from the start. Fixing those later costs more than building them right at the beginning.
The site works, sales are coming in, but growth has stalled. In this picture the problem is usually not the site itself but the uncertainty about where to invest next. An audit turns that uncertainty into a measurable, ordered list.
What needs discussing before the migration decision: how much of the data can move, how the URL structure and organic traffic will be protected, which integrations are required. Data is never moved in one go; it is first tested on a small group, record counts are compared, and only when the difference is zero is everything transferred.
With several countries, a retail chain and an ERP already in place, the subject stops being a single website. The order in which the multi-market structure, the single stock pool and the single customer view get built is a decision of its own; get the order wrong and the work is done twice.
When channels cannot see each other, the same stock gets reserved twice, a customer switching channel is created as a new record, and revenue per customer stays stuck per channel. That is why deciding where each piece of data has its source of truth is the first problem to solve.
The audit is done independently, priorities are ordered against your goals, and your current team's reporting is compared with that picture. Our role is not to do your agency's job but to measure whether the work being done serves the right work.
A good share of incoming requests treat these two as the same thing. In short: if your question is “what should I do”, consulting is the right start; if it is “who will do this”, technical support is.
| Comparison | Consulting | Technical support and maintenance |
|---|---|---|
| Question it answers | What should I do, and in which order? | Who will do this, and when will it be fixed? |
| Output | Audit report, prioritised list of findings, 3-6-12 month roadmap | A working store: fixed theme, cleaned-up app stack, closed bugs |
| Way of working | Discovery call, audit, measurement, monthly review | Request queue, intervention, regular maintenance and monitoring |
| Who carries it out | The decision comes from us; delivery may sit with your team or an expert we refer | The work runs directly in the support team |
| When it is the right choice | When it is not clear where to invest | When there are concrete faults and an ongoing maintenance need |
The two are not alternatives. In most brands the right setup is this: the roadmap comes out of consulting, while delivery and continuity run on the Shopify technical support and maintenance side. Who does what is put in writing in the first call.
Of the eight statements below, check the ones that are true for your store. Every statement you cannot check is a topic we settle in consulting by looking at the data.
If you checked six or more, most of your decisions have been made; what you may need is implementation and follow-up. If you checked fewer, we recommend starting with an audit and roadmap; the unchecked statements become the agenda of the first meeting.
Book a meetingPlan choice is the most frequent question in consulting. The decision depends as much on revenue and operations over the next 12 months as on today's needs; the table summarizes how the plans differ from a decision standpoint.
| Plan | Who it is for | What stands out for the decision | What to watch in Türkiye |
|---|---|---|---|
Basic | New stores with few products and a small team | Store, payments, discounts and basic reports; the lowest monthly fee | The additional transaction fee on third-party payment providers is at its highest tier |
Grow | Stores with established sales and a growing team | More staff accounts and expanded reports | As revenue grows, the drop in the additional transaction fee can cover the difference in monthly fee |
Advanced | High-revenue stores that need reporting and calculated shipping rates | Custom report builder, third-party calculated shipping rates, a lower additional transaction fee | Worth considering if live rates will be pulled from the carrier |
Plus | Brands with enterprise volume, multiple stores, B2B and custom checkout needs | Checkout customization with Checkout Extensibility, built-in B2B, custom rules with Shopify Functions, additional stores | Contract-based and priced by revenue; the decision to move is made with the cost model |
The plan can be changed later. Shopify sets the fees and rates and updates them from time to time; we always make the decision with current values and your own revenue in the Shopify plan calculator.
Three types of decisions that come out of the roadmap are implemented with our own apps: Station handles running marketplace, ERP and shipping operations from a single panel, Peakmerce handles allocating the Meta, TikTok and Google ad budget by true ROAS, and CompliTR covers Türkiye-specific legal steps in the store, such as KVKK consent (KVKK is Türkiye's data protection law), the ETBİS badge of Türkiye's e-commerce registry and the distance sales contract. Because we build the apps we recommend, no second company sits between the decision and the setup.
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Once the roles of the marketplace and your own store are separated and the main source of stock, price and order data is set, that decision needs a counterpart in daily work. Station brings marketplace, ERP and shipping operations together in one panel; the team does not work in a separate screen for each channel.
View Station
Customer acquisition cost is one of the primary metrics in the KPI framework, yet ad platforms can each claim the same sale. Peakmerce analyzes Meta, TikTok and Google ads together, calculates true ROAS with attribution and offers AI-powered recommendations. Which channel the budget shifts to is discussed with this data.
View Peakmerce
For a Shopify store selling in Türkiye, KVKK consent, the ETBİS badge and sending the distance sales contract (Mesafeli Satış Sözleşmesi) to the customer by email are the legal items we look at in the audit. CompliTR sets up all three in one app and also verifies the address the customer enters with AI.
View CompliTRThe decision on which apps stay is made in the audit; our own apps are assessed on that list by the same criteria as all the others. All of our apps are listed on the apps page.
Tell us about your store and your goals; let us clarify the scope of the audit, the roadmap it will produce and who does what. Scope is set in the call and the proposal is given in writing.
Book a ConsultationIn every project a decision came first and the store was then built around it: keeping the ERP in place, running dealer sales in the same store, focusing on repeat purchases after the migration. The screens are from live stores.
Volta Motor was selling on Ideasoft and running its operations on SAP. SAP stayed in place: we moved the store to Shopify and connected it to SAP; stock, price and order data flows between the two systems without manual transfer. When a price or stock level changes, the site updates on its own.
Adell had a strong dealer network, but pricing and quoting were handled manually. We defined three customer types, distributor, project partner and retail dealer; each sees its own price list, and dealers can turn their cart into a ready quote and download it or send it to the sales team.
We moved all of Fellas's product, customer and order data from Ticimax to Shopify without losing rankings. The next step was repeat purchases: we set up the Fellas Club points program with Loyalis. Customers earn points for every TRY they spend and convert them into discounts; birthdays and referrals bring extra points.
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