Wholesale & Dealer Pricing

Toptan — Shopify B2B & Dealer Pricing

Toptan gives each customer group its own wholesale price on every product variant you sell.

A wholesale price on each product variant in a price list
Customer groups by Shopify tag, plus a segment for checkout
Shopify Function that applies wholesale prices at checkout
Approve wholesale requests and create the customer account
Refresh a price list from products already tagged for a group

Install on the Shopify App Store Free Support

Shopify App Store
A Nodus Works app

$19/month
Free trial available

App screens

Real screenshots of the admin — taken from the Shopify App Store listing.

Wholesale prices for the buyers you choose

Selling B2B in Shopify stores often requires a different pricing, customer, and approval structure than retail. Dealers, distributors, corporate customers, or special buying groups expect different prices, different discount rules, and a more controlled purchasing experience than standard store visitors. Managing this process through manual discount codes, draft orders, and email is not sustainable for growing stores.

Toptan lets you manage retail and wholesale within the same structure in your Shopify store. You can create customer groups, define custom price lists for each group, accept new customers through a B2B application form, and automatically apply the correct wholesale price at checkout. This way, your store stops being just a shopfront that sells products and becomes a stronger sales channel that can manage dealers and corporate customers.

B2B Pricing and Customer Management

Toptan features, use cases, and store benefits
Feature	Use Case	Store Benefit
B2B Application Form	Onboarding dealers, distributors, and corporate customers	Collects new B2B customers directly from the storefront; makes it easier to add approved customers to the appropriate price group.
Customer Group Pricing	Dealer, VIP, distributor, or special customer segments	Lets you define a different price list for each customer group, managing multiple commercial relationships in a single store.
Automatic Application at Checkout	Wholesale pricing without entering a code	Applies the correct price to a defined customer at checkout; reduces the need for discount codes, manual orders, and extra operations.
Per-Customer Price Override	Customers with special agreements	If a customer has an agreement different from the general group's price, helps you define a price exception specific to that customer.
Discount Conflict Control	Products with a compare-at price or on campaign	Prevents a B2B discount from being applied again to products already on sale, reducing the risk of unnecessary margin loss.
Bulk Price Management via CSV	Large catalogs and multiple price lists	Lets you manage the B2B prices of hundreds of products faster with bulk import and export instead of entering them one by one.

Retail and Wholesale in a Single Store

You don't always need to set up a separate Shopify store to sell B2B. With the right customer group, price list, and checkout rule, you can sell to both standard retail customers and approved wholesale buyers in the same store. This structure makes it possible to offer different commercial terms to different customer types without splitting the product catalog.

Retail customers continue shopping at standard store prices.
Approved B2B customers use the wholesale prices defined for their group.
Different price lists can be created for dealers, distributors, and corporate customers.
Discount conflicts can be controlled for products on campaign or using a compare-at price.
In large catalogs, B2B prices can be edited faster via CSV.

Toptan does not see the wholesale process as merely applying a discount. It handles customer application, group approval, price lists, product exceptions, individual customer agreements, and checkout application together. As a result, your Shopify store gains a more organized, more controlled B2B sales structure that is better prepared for growth.

FAQ

We created Toptan so that in Shopify B2B sales, dealer accounts and wholesale pricing from a single panel on Shopify.

B2B registration and approval flow

New dealers or business customers apply through the B2B application form on your storefront. You review applications from the panel, approve the right customers and add them to the correct B2B group. Wholesale onboarding moves out of email threads, manual tagging and scattered customer records.

Discounts applied automatically at checkout

Wholesale prices work without the customer entering a discount code or your team creating a draft order. When a customer in a defined group shops, the matching B2B price or discount is applied automatically at checkout. This keeps the buying experience simple and reduces operational mistakes.

Pricing specific to customer groups

Not every B2B customer has to see the same price. You can build separate price lists for dealers, distributors, corporate accounts, VIP buyers or regional sales groups. Toptan uses customer tags and groups so the right price reaches the right customer.

Keeping discount conflicts under control

One of the most critical issues in B2B pricing is stacking a wholesale discount on top of an existing promotion. Toptan helps you exclude products that carry a compare-at price or are already on sale from B2B discounts, which lowers the risk of margin loss from discount on discount.

HOW THE APP WORKS

How does it work?

Install from the Shopify App Store

Add Toptan to your Shopify store and start managing your B2B pricing structure from the app panel.

Create your wholesale and B2B groups and price lists

Define groups for dealers, distributors, corporate accounts or custom customer segments. For each group, build product-level price lists, discount rules or individual price exceptions.

Approve applications and apply prices at checkout

Review the customers who apply through the storefront B2B form, approve the right ones and add them to the matching group. When an approved customer shops, the correct B2B price is applied automatically at checkout.

Frequently Asked Questions

What does Toptan do for my Shopify store?

Toptan helps you run a B2B and wholesale structure inside your Shopify store. It brings the B2B application form, customer groups, group-based price lists, per-customer price overrides and wholesale pricing applied automatically at checkout together in a single panel.

Can I sell both retail and wholesale from the same store?

Yes. Retail customers keep shopping at standard prices, while approved B2B customers benefit from the special prices defined for their own customer group. This lets you offer different price structures to different customer types within the same product catalogue.

How do B2B customers apply?

Through the B2B application form. A visitor who wants a wholesale account fills in the form, you review the application in the panel, and once you approve it the customer is assigned to a customer group. From that point on the group's price list is applied automatically.

Is a discount code needed for wholesale prices?

No. When a customer in a defined group shops, the relevant B2B price or discount is applied automatically at checkout. The customer does not need to enter a discount code or take any extra step.

Can I define a different price for each customer group?

Yes. You can create separate price lists for dealers, distributors, VIP customers, corporate buyers or custom segments, so every group shops at prices that match its own commercial terms.

Can I give a special price to a single customer?

Yes. With the per-customer price override you can define a price that differs from the group price for one specific customer. This is useful for corporate customers with negotiated agreements or high-volume buyers.

Can I stop B2B discounts from stacking on already discounted products?

Yes. You can exempt products that have a compare-at price or are already on promotion from B2B discounts. This reduces discount-on-discount situations and the risk of unexpected margin loss.

Do I need to prepare a draft order for every B2B order?

No. Toptan is designed to apply pricing at checkout level, so it reduces the need to prepare a manual draft order for each B2B order.

WHY TOPTAN

Use Cases

Brands selling both retail and wholesale

Suited to brands that want to show retail prices to standard customers and dedicated wholesale prices to approved B2B customers in the same Shopify store. You can offer different commercial terms to different customer types without running two separate stores.

Businesses with a dealer and distributor network

For brands that offer different price levels to dealers, distributors or regional sales partners, group-based price lists become essential. Toptan makes it easier for each group to shop with its own price structure.

Stores onboarding new B2B customers

Instead of tracking wholesale applications across email and scattered form tools, you can collect applications from your storefront and add approved customers straight into the right B2B group. It suits corporate accounts on custom terms, teams running promotions and wholesale discounts at the same time, and B2B stores with large catalogues.