Email & CRM Automation

We make your brand's communication intuitive and data-driven. With the integration structure we developed specifically for Shopify brands in Turkey, we seamlessly integrate powerful CRM systems like Shopify Email, Omnisend, Klaviyo, Mailchimp and HubSpot with your store. We help you build an effective, measurable, and sustainable network across the Shopify ecosystem by ensuring you reach every customer at the right time, with the right message. Redefine the customer experience with intelligent segmentation, behavioural triggers and personalized content.

Email automations are not just sending messages, they are the most powerful tool for sustainable sales. As a Shopify partner agency in Turkey, we turn your campaigns into data and intuitive communication into technology with automation strategies developed by us. With automated campaigns, re-engagement scenarios, and after-sales streams, your brand's voice remains consistent, professional, and always active. Thus, the relationship you build with your customers becomes not a one-time contact, but a long-term and measurable bond.

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Why Email Automations
and Should You Use CRM?

Every visitor earned with the advertising budget is valuable. The right CRM and email automation transforms a one-time customer into a permanent customer. As Nodus Works, we analyze Shopify data and create automated flows that are specific to your brand.

Automated Sales Flows

With cart reminders, greetings, win-backs, and special campaign flows, your sales cycle stays alive.

Personalized Communication

Dynamic content is sent based on the user's shopping history, the products they are looking at, their location and interests.

Shopify CRM Integration

Customer data is automatically pulled from Shopify; tracked from a single center.

Segmentation & Scoring

By creating loyal, new, risky customer segments, the right message is sent at the right time.

A/B Testing & Performance Monitoring

Different topics, designs and timings are tested to capture the highest open and click rates.

Omnisend, Klaviyo, Mailchimp & HubSpot Support

Full integration with all popular CRM platforms; advanced reporting is provided with custom API solutions.

Frequently Asked Questions

What is email automation?
They are email chains that are automatically triggered based on user behavior. For example, if the user adds products to the cart and leaves, the system will send an automatic reminder.
Which E-mail marketing tools and CRM systems do you work with?
We provide full integration with Omnisend, Shopify Email, Monday, Zendesk, Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and most other custom API based solutions.
Will automations completely replace manual emails?
No. Automations ensure a continuous sales cycle, while manual submissions are more important in campaigns or new product introductions.
Are email designs tailored to my brand?
Yep. The color palette, logo, font and tone are prepared to suit your brand. Responsive (mobile friendly) structure is used.
Is CRM integration secure?
Yep. All connections are made through the API with SSL encryption. Data is only transferred between your approved accounts.
Do email automations really bring sales?
The average email conversion rate is usually in the range of 2-5%. However, well-designed automation scripts can increase this ratio by as much as 10%. Cart reminder series recoup an average of 25% of lost customers. Our brands that have never done email marketing usually get 30% of their total sales through the email channel in the first year.
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E-Mail Marketing & CRM Automation Process

Every brand has different customer behavior. That's why we plan the automation process entirely in the light of data, in a brand-specific and test-driven way.

Data Analysis & Segmentation Plan

We analyze Shopify customer data based on shopping frequency and order history. User segments (new, active, inactive, VIP) are created.

CRM Integration & Data Flow

We integrate your Shopify account with your CRM & Mail automation program. Customer information, purchase history and behavior data are automatically synchronized.

Design of Automation Flows

We create email chains specific to your brand: Welcome series, basket reminder, birthday/special day, win-back and loyalty program notifications...

Content & Design Production

Emails are crafted with mobile-friendly templates that match the tone of your brand. CTA, title and images are optimized through continuous A/B testing.

Testing & Publishing

The triggers of the flows (for example: product viewing, not completing purchases, creating memberships) are tested. Mail delivery rate, spam score and opening rates are checked.

Performance Reporting & Continuous Improvement

Monthly performance reports analyze open rate, click through (CTR) and sales conversion rates. Poor performing streams are revised and continuous improvement is achieved.