We make your brand's communication intuitive and data-driven. With the integration setup we've developed specifically for Shopify brands in Türkiye, we seamlessly connect powerful CRM systems such as Shopify Email, Omnisend, Klaviyo, Mailchimp and HubSpot to your store. By helping you reach each customer at the right moment with the right message, we help you build an effective, measurable and sustainable communication network within the Shopify ecosystem. Redefine the customer experience with smart segmentation, behavior-based triggers and personalized content.
Email automation is not just about sending messages; it is the most powerful tool for sustainable sales. With the automation strategies we've developed as a Shopify partner agency in Türkiye, we turn your campaigns into data and your intuitive communication into technology. With automated campaigns, re-engagement scenarios and post-sale flows, your brand's voice stays consistent, professional and always active. That way, the relationship you build with your customers becomes not a one-time contact but a long-term, measurable bond.
Email automation is a sequence of emails that starts on its own when a customer takes an action in the store. From a customer's first visit to their next order, four flows follow one another, and each one is triggered by an event in Shopify.
Shopify Flow does not send email; it runs background tasks such as customer tags, segments and stock. Emails are sent by Shopify Email, Klaviyo or Omnisend. A customer who gets a welcome, cart and campaign email on the same day unsubscribes; flow filters and Klaviyo's Smart Sending window prevent this overlap.
We automate every stage of the customer journey. From welcome to win-back, we set up flows and, with segmentation and personalization, help you generate recurring revenue from every customer.
We integrate platforms such as Klaviyo and Mailchimp into Shopify and set up the data flow and delivery infrastructure.
We automate the process by setting up welcome, cart reminder, post-purchase and win-back flows.
We divide customers into segments based on behavior and purchase history and send each group tailored messages.
We design, schedule and send regular newsletters, campaigns and launch emails.
With abandoned cart and browsed-product flows, we win back lost sales.
By tracking open, click and revenue metrics, we continuously improve flows with A/B testing.
Under Türkiye's Law No. 6563 on the Regulation of Electronic Commerce, sending campaign emails and SMS requires the recipient's prior consent, and that consent is recorded in İYS, the national Message Management System (İleti Yönetim Sistemi). KVKK, Türkiye's data protection law, governs how this data is processed. We handle the two separately during setup and do not send campaigns until the consent infrastructure is in place.
Consent is collected before the first commercial message is sent. In Shopify, the marketing checkbox on the checkout page must not be pre-checked; consent collected through a pre-checked box does not count as explicit consent.
Consent collected through a pop-up, account form or the checkout page is transferred to İYS within three business days. Commercial messages are not sent to recipients without an İYS record; we set up a sync between Shopify, the email platform and İYS.
An opt-out can come from the link in an email, from İYS or from customer service. It is applied in every system within three business days, so the person does not reappear on the list at the next sync.
İYS keeps email, message (SMS) and call consent separately; email consent does not cover SMS. Commercial SMS is also sent under an approved sender header.
Order confirmation, shipping and return notifications are not commercial messages and do not require consent. Once a campaign or discount code is added, they become commercial messages.
The privacy notice explains why and where data is processed, while commercial message consent is collected with a separate text. Because Klaviyo and Omnisend store data outside Türkiye, this transfer is stated in the notice as well.
Gmail and Yahoo require bulk senders to have SPF, DKIM and DMARC records and one-click unsubscribe. We set up a separate subdomain for sending, start a new domain with the segment that has engaged recently, and increase volume gradually.
Privacy notices and consent texts should be finalized with a lawyer. We set up where the texts appear in the store, the consent records and the sync between systems.
Every visitor won with ad budget is valuable. The right CRM and email automation turns a one-time customer into a lasting one. At Nodus Works, we analyze your Shopify data and design automated flows tailored to your brand.
With cart reminder, welcome, win-back and custom campaign flows, your sales cycle stays alive at all times.
Dynamic content is sent based on the user's purchase history, browsed products, location and interests.
Customer data is pulled from Shopify automatically and tracked from a single hub.
Loyal, new and at-risk customer segments are created so the right message reaches the right person at the right time.
Different subject lines, designs and timings are tested to achieve the highest open and click rates.
Full integration with all popular CRM platforms; advanced reporting is provided through custom API solutions.
Nodus Works is part of Omnisend's official partner network in Türkiye. Omnisend unites email, SMS and web push notifications on a single platform; from setup to automation flows, we integrate it into your Shopify store with hands-on field experience. Your order, customer and product data flow directly into automations without manual import.
We work through an official partner relationship, supported by direct integration on the Shopify App Store and joint engineering efforts.
With the "product picker," products, prices and links fill in automatically from the Shopify catalog; order and segment data flow directly into flows.
By triggering email, SMS and web push in sequence or conditionally within a single flow, you reach your customer on every channel at the right moment.
Sending the same campaign to everyone lowers engagement and increases spam complaints. We group customers by recency, frequency and monetary value (RFM) and give each segment its own content and sending frequency. Segments are built from customer data in Shopify and synced to the email platform.
| Segment | Definition in Shopify | What we send | Frequency |
|---|---|---|---|
New subscriberNo order yet | Email subscription status “subscribed”, number of orders (number_of_orders) zero | Welcome series, best sellers, first-order incentive | Flow until the series ends; then the regular campaign rhythm |
First-time buyerOne order | Number of orders is one; “first-order” tag via Shopify Flow | Usage information, review request, cross-sell that complements the first product | Throughout the post-purchase flow |
Loyal customerRepeat buyer | Two or more orders, recent last order date (last_order_date) | New products, collection announcements, loyalty point balance | The group that receives the most sends in the campaign calendar |
VIPHighest spend | Top tier by amount spent (amount_spent); Loyalis VIP tier | Early access, stock alerts, perks without discounts | Few but personal; separate from general campaigns |
At riskPast the usual interval | Last order date is past the brand's average repeat order interval | Win-back series; incentives only at this step | During the series, then infrequent |
Inactive subscriberNo engagement | No clicks and no orders for a long time | Sunset flow: one last reminder, removal from the sending list if there is no response | Excluded from campaign sends |
Klaviyo's predictive analytics (expected lifetime value, churn risk, predicted next order date) are added to these segments in stores with enough order history. Because Apple Mail Privacy Protection counts opens automatically, segments rely on clicks and orders rather than opens.
From data analysis to continuous improvement, we build your email and CRM automations end to end.
We analyze your Shopify customer data by purchase frequency and order history. User segments (new, active, inactive, VIP) are created.
We integrate your Shopify account with your CRM & email automation software. Customer information, purchase history and behavioral data are synced automatically.
We create email sequences tailored to your brand: welcome series, cart reminders, birthday / special occasion, win-back and loyalty program notifications...
Emails are prepared with mobile-friendly templates that match your brand's tone. CTAs, headlines and visuals are continuously optimized through A/B testing.
Flow triggers (e.g. product view, incomplete purchase, sign-up) are tested. Email delivery rate, spam score and open rates are checked.
With monthly performance reports, open rate, click-through rate (CTR) and sales conversion rates are analyzed. Underperforming flows are revised to ensure continuous improvement.
This screen shows Fellas Club, the points program we built for Fellas Foods with our Loyalis app: customers earn points for every lira (TL) they spend and turn them into discounts, and they collect more points through their birthday and friend referrals. Every rule in the loyalty program maps to a trigger or a segment in the CRM; we do this mapping during setup.
Three of our apps are used in an email and CRM setup: Wishalert sends an email when a product the customer added to their wishlist is back in stock, Loyalis gives customers a concrete reason to order again through coins and VIP tiers, and CompliTR collects KVKK consent and emails the distance sales agreement with every order. Because we build these apps ourselves, we set them up on the same schedule as the flow and segment plan.
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This is an email the customer asked for: they added the product to their wishlist and are waiting for it to be restocked. Wishalert sends it from the store's own domain, so it uses the same sending domain as campaign emails. Wishlists can be exported and read through the API, and this data can also be used to build interest-based segments.
View Wishalert
Besides purchases, customers also earn coins for product reviews and signing up. They turn their coins into discounts, free shipping, gift products, gift cards or store credit, and VIP tiers based on total spend raise the coin multiplier. These rules give win-back and VIP emails something to say without handing out discount codes.
View Loyalis
It collects KVKK consent in the store, displays the logo of ETBİS (Türkiye's e-commerce registry) and emails the distance sales agreement to the customer after the order. The legally required notification email therefore runs apart from marketing flows and goes out the same way with every order. Addresses are verified with AI.
View CompliTREmails sent by the apps are also part of the sending calendar, so the same customer does not get a stock, coin and campaign email stacked on the same day. Our other apps are on the apps page.
Let's set up your email and CRM automations and generate recurring revenue from every customer.
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