Email Marketing & CRM Automation

We make your brand's communication intuitive and data-driven. With the integration setup we've developed specifically for Shopify brands in Türkiye, we seamlessly connect powerful CRM systems such as Shopify Email, Omnisend, Klaviyo, Mailchimp and HubSpot to your store. By helping you reach each customer at the right moment with the right message, we help you build an effective, measurable and sustainable communication network within the Shopify ecosystem. Redefine the customer experience with smart segmentation, behavior-based triggers and personalized content.

Email automation is not just about sending messages; it is the most powerful tool for sustainable sales. With the automation strategies we've developed as a Shopify partner agency in Türkiye, we turn your campaigns into data and your intuitive communication into technology. With automated campaigns, re-engagement scenarios and post-sale flows, your brand's voice stays consistent, professional and always active. That way, the relationship you build with your customers becomes not a one-time contact but a long-term, measurable bond.

200+
200+ active brands
growing on Shopify with Nodus Works
Automation flows
welcome, cart and win-back flows
Segmentation
personalized messages based on behavior
Cart recovery
turning abandoned carts into revenue
Klaviyo & Shopify
data-driven CRM integration
Lifecycle marketing
Brands growing with Nodus Works
EMAIL & CRM

Our Email & CRM Automation

We automate every stage of the customer journey. From welcome to win-back, we set up flows and, with segmentation and personalization, help you generate recurring revenue from every customer.

Email Platform & Integration

We integrate platforms such as Klaviyo and Mailchimp into Shopify and set up the data flow and delivery infrastructure.

Automation Flows

We automate the process by setting up welcome, cart reminder, post-purchase and win-back flows.

Segmentation & Personalization

We divide customers into segments based on behavior and purchase history and send each group tailored messages.

Campaign & Newsletter Management

We design, schedule and send regular newsletters, campaigns and launch emails.

Cart & Browse Recovery

With abandoned cart and browsed-product flows, we win back lost sales.

Measurement & Optimization

By tracking open, click and revenue metrics, we continuously improve flows with A/B testing.

Why Email & CRM?

Why Should You Use Email Automation and CRM?

Every visitor won with ad budget is valuable. The right CRM and email automation turns a one-time customer into a lasting one. At Nodus Works, we analyze your Shopify data and design automated flows tailored to your brand.

Automated Sales Flows

With cart reminder, welcome, win-back and custom campaign flows, your sales cycle stays alive at all times.

Personalized Communication

Dynamic content is sent based on the user's purchase history, browsed products, location and interests.

Shopify CRM Integration

Customer data is pulled from Shopify automatically and tracked from a single hub.

Segmentation & Scoring

Loyal, new and at-risk customer segments are created so the right message reaches the right person at the right time.

A/B Testing & Performance Tracking

Different subject lines, designs and timings are tested to achieve the highest open and click rates.

Omnisend, Klaviyo, Mailchimp & HubSpot Support

Full integration with all popular CRM platforms; advanced reporting is provided through custom API solutions.

OMNISEND PARTNER

We Are the Omnisend Partner in Türkiye

Nodus Works is part of Omnisend's official partner network in Türkiye. Omnisend unites email, SMS and web push notifications on a single platform; from setup to automation flows, we integrate it into your Shopify store with hands-on field experience. Your order, customer and product data flow directly into automations without manual import.

Official Partner Advantage

We work through an official partner relationship, supported by direct integration on the Shopify App Store and joint engineering efforts.

E-Commerce-Focused Automation

With the "product picker," products, prices and links fill in automatically from the Shopify catalog; order and segment data flow directly into flows.

Multichannel Communication

By triggering email, SMS and web push in sequence or conditionally within a single flow, you reach your customer on every channel at the right moment.

Our Process

Our Email & CRM Automation Process

From data analysis to continuous improvement, we build your email and CRM automations end to end.

01

Data Analysis & Segmentation Plan

We analyze your Shopify customer data by purchase frequency and order history. User segments (new, active, inactive, VIP) are created.

02

CRM Integration & Data Flow

We integrate your Shopify account with your CRM & email automation software. Customer information, purchase history and behavioral data are synced automatically.

03

Designing the Automation Flows

We create email sequences tailored to your brand: welcome series, cart reminders, birthday / special occasion, win-back and loyalty program notifications...

04

Content & Design Production

Emails are prepared with mobile-friendly templates that match your brand's tone. CTAs, headlines and visuals are continuously optimized through A/B testing.

05

Testing & Launch

Flow triggers (e.g. product view, incomplete purchase, sign-up) are tested. Email delivery rate, spam score and open rates are checked.

06

Performance Reporting & Continuous Improvement

With monthly performance reports, open rate, click-through rate (CTR) and sales conversion rates are analyzed. Underperforming flows are revised to ensure continuous improvement.

Contact
Let's Make Your Customer Stay

Let's set up your email and CRM automations and generate recurring revenue from every customer.

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FAQ

Frequently Asked Questions

Which email platform do you recommend?
For Shopify e-commerce we generally recommend Klaviyo; we also consider alternatives based on your needs and budget.
Is email marketing still effective?
Yes. Well-built automations generate high-return, recurring revenue from the customer data you already own.
What should I do if I have no customer list?
We build a list-growth strategy with on-site sign-up forms, pop-ups and incentives, helping you collect opt-in data.
What do you do to avoid landing in spam?
We keep the delivery rate high through domain authentication (SPF, DKIM, DMARC), list hygiene and content optimization.
How long does it take to set up automations?
Basic flows are usually up and running within a few weeks; they are then expanded based on performance.
Is it compliant with KVKK and permission-based marketing?
Yes, we set up all processes in line with permission-based marketing and data protection principles.
What is email automation?
They are email sequences triggered automatically based on user behavior. For example, if a user adds a product to the cart and leaves, the system sends an automatic reminder.
Which email marketing tools and CRM systems do you work with?
We provide full integration with Omnisend, Shopify Email Marketing, Monday, Zendesk, Klaviyo, Mailchimp, HubSpot, ActiveCampaign and most other custom API-based solutions.
Do automations completely replace manual emails?
No. Automations keep the sales cycle running continuously; manual sends are more important for campaigns or new product announcements.
Are email designs created specifically for my brand?
Yes. The color palette, logo, typeface and tone are prepared to suit your brand. A responsive (mobile-friendly) structure is used.
Is CRM integration secure?
Yes. All connections are made via API with SSL encryption. Data is transferred only between your own approved accounts.
Do email automations really drive sales?
The average email conversion rate is generally in the 2–5% range. However, well-designed automation setups can raise this figure to around 10%. Cart reminder series win back an average of 25% of lost customers. Brands of ours that had never done email marketing typically end up generating around 30% of their total sales through the email channel within the first year.

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Do you want to set up a new Shopify store, improve your existing one, create custom integrations, or solve speed issues? We are expert Shopify partners who handle the technical work for you.

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