Shopify Conversion Optimization & Sales Growth (CRO)

We redesign your brand's digital experience so that every visit becomes a sales opportunity. We improve your conversion rate by analyzing the user experience, page speed, and engagement flow of your Shopify store. As a Shopify partner agency in Turkey, the Nodus Works team makes your sales potential visible with strategies based on data analytics, speed optimization, and user behavior.
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With the technical expertise we've gained in the Shopify ecosystem, we transform every page of your store into a performance-driven structure. Processes supported by A/B testing, heat maps and user insights will increase steadily. Bring your brand to a growth-driven digital ecosystem by partnering with Nodus Works, one of Turkey's leading Shopify partners.

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Why Conversion Optimization
Should You Get the Service?

Your Shopify store is getting visits, but isn't selling at the level you want? The problem may not be in your traffic, but in your conversion tunnel. With our CRO (Conversion Rate Optimization) process, we analyze user behavior, remove obstacles in the shopping journey and maximize sales potential.

User Behavior Analysis

We monitor how visitors behave on the site, identify problem spots with heat maps and scroll analysis.

A/B Testing and Experimental Development

Different versions are tested on product pages, CTA buttons, and cart flow with the highest conversion structure.

Speed & Performance Improvements

Core Web Vitals (LCP, INP, CLS) metrics are optimized to accelerate the user experience.

Cart & Checkout Process Optimization

Points that prevent users from completing purchases are identified, creating a simpler, safer and more mobile-friendly payment experience.

Content & Visual Editing

Product titles, descriptions, icons, and trust elements are arranged in such a way as to encourage sales.

Reporting & Development Tracking

In regular studies, monthly conversion rate, AOV (Average Order Value) and user flow are reported.

Frequently Asked Questions

How much does conversion optimization increase sales?
Although it varies from site to site, an increase of around 20% is usually achieved with initial optimizations.
Does this service include advertising campaigns and SEO?
Ad optimization (Meta and Google Ads) is a separate service. SEO work should be carried out in a regular and sustainable manner. However, we analyze user behavior derived from advertising data, identify errors that affect your SEO performance, and create a strategic improvement roadmap for your brand.
How do you do A/B testing?
On Shopify, we use custom code blocks and paid apps, Google Optimize, or third-party testing tools. Each test takes an average of 2—4 weeks.
What are you doing to increase mobile conversions?
Speed, CTA visibility and cart step are specially optimized on mobile devices. Usually the conversion growth on the mobile side is higher than on the desktop.
Is SEO the same as CRO?
No. SEO draws traffic to your website; CRO (Conversion Rate Optimization) converts that traffic into sales. When these two strategies are implemented together, you get the highest return (ROI) on your digital investments.
Is conversion optimization just about design?
No. CRO isn't just about making visual changes; it's a versatile process that brings together user experience, data analysis, and behavioral insights. The buying journey is simplified by optimizing page speed, content structure, form flows, and trust elements. CRO focuses on understanding users' decision-making processes and facilitating that experience. With A/B tests, heat maps and user analysis, we determine which elements are hindering sales. The result is a higher conversion rate, lower dropout rate and increased customer satisfaction.
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Shopify CRO & Conversion Optimization and Sales Growth Process

Every change to your Shopify store is made with measurable results. Our data-driven optimization process is executed with the following steps.

Current Situation Analysis

GA4, Shopify Analytics, and Hotjar data determine your site's current conversion rate, user flow, and trouble spots.

Motivation

According to the result of the analysis, “why is the conversion falling?” The answer to the question is sought. Design, content or technical hypotheses are generated.

A/B or Split Test Design

The selected hypotheses are tested in different page versions. Such as CTA color, price indicator, trust badge or title change, for example.

Application & Tracking

Test variations are applied on Shopify. Every change is measured; user interactions are analyzed.

Measurement of Results

The winning variation is determined and permanently applied on the site. At this stage, the difference in the conversion rate is reported.

Continuous Improvement Cycle

New test hypotheses are generated every month. CRO is not a process that is done once, but is a constantly repeated process.