CASE STUDYHEALTHY SNACKS

Fellas Foods: Performance and SEO Boost via Shopify

Seamless migration, faster store

Fellas is a fast-growing healthy snack brand with a high volume of orders. The brand wanted to move its sales operations to a more robust infrastructure while ensuring a secure transition without losing any existing data or search engine visibility.

ShopifyHealthy snacksTicimax → Shopify
REFERENCESSee all our references
Fellas Foods Shopify store homepage
Ticimax → ShopifyMigration
AllProduct, customer and order data migrated
01 — THE START

Migrating to Shopify without loss of data or visibility

Our work with Fellas was more than just a platform change; it was a process of building a solid foundation to support the brand's rapidly growing sales operations. Our most critical priority was ensuring that nothing was lost during the transition.

All information, including products, collections, customer records, and order history, was migrated to the new store in its entirety. The transition was planned to preserve the brand's existing search engine rankings, ensuring that visibility and traffic remained unaffected after the move.

The page structure and content layout were also re-evaluated during this transition to ensure the brand maintained its strong position in search terms related to the healthy snack category.

Image 1 from the Fellas Foods project
03 — THE RESULT

A fast, reliable, and sales-ready store

Following the migration, our focus shifted to speed and the shopping experience. While maintaining the brand identity, we implemented a design that is simpler, clearer, and conversion-oriented, allowing customers to find products faster and complete their orders with ease.

A mobile-first approach and improvements in page speed were handled to directly support sales. Since marketing and customer communication are now consolidated into a single framework, campaigns are more measurable and efficient.

Ultimately, Fellas gained a fast, stable, and sales-ready Shopify store capable of supporting its growth journey.

Closing image from the Fellas Foods project
04 — CONNECTIONS

Services and integrations connected to this project

For brands that want to switch platforms without losing data or rankings, as Fellas did, our Shopify migration service applies the same process as standard. We track the rankings preserved during migration through GA4 organic sessions and Search Console clicks and impressions under SEO reporting and performance tracking.

To strengthen loyalty after the migration, we set up the Fellas Club points programme with our Loyalis app; customers earn points for every lira they spend and can turn them into discounts. We built the customer communication the programme triggers with our email marketing and CRM automation.

With this order volume, the same platform can grow further by feeding marketplaces such as Hepsiburada and Pazarama and passing invoices to an ERP such as DIA.

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