A centralized ordering experience for the dealer network
Despite having a strong field team and a widespread dealer network, Adell struggled to manage product and pricing information digitally from a single source. Dealers often had to manually access current prices, locate documents, and prepare quotes, which resulted in significant time loss.
Our goal was to make custom pricing and ordering processes for dealers and project clients manageable through a single platform. We defined different customer types, such as distributors, project partners, and retail dealers, and configured the system so that each could view their own specific price lists.
We added content that professionals need, such as technical documents and installation information, to product pages. Dealers can now convert their carts into ready-made quotes to download or send directly to the sales team; all requests are tracked from one place.
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