Despite having a strong field sales team and extensive dealer network, Adell found it difficult to centrally manage product and price information digitally. Dealers often had manual processes to access up-to-date price lists, find technical documentation, and create bids. This led to both waste of time and operational inefficiency. The goal of the project was to make Adell's reseller and project client-specific pricing and ordering processes manageable through a Shopify based B2B platform. To this end, Shopify's flexible infrastructure was created, creating reseller roles, custom price lists, and access tiers. Using the customer tag system, different user roles were defined, such as distributor, project partner, and retailer, and each role was matched with its own price list. A comprehensive digital catalog structure was created by adding information needed by professional users such as technical documentation, assembly manuals and CAD drawings to the product pages. In addition, modules for batch product insertion and bid creation were developed using Liquid and Ajax. Users can download products in their cart as PDF offers or forward them directly to sales representatives. This bidding process was integrated with the CRM system, enabling the sales team to centrally track all requests.