A modern B2B platform for the dealer network
A centralized ordering experience for the dealer network
Despite having a strong field team and a widespread dealer network, Adell struggled to manage product and pricing information digitally from a single source. Dealers often had to manually access current prices, locate documents, and prepare quotes, which resulted in significant time loss.Our goal was to make custom pricing and ordering processes for dealers and project clients manageable through a single platform. We defined different customer types, such as distributors, project partners, and retail dealers, and configured the system so that each could view their own specific price lists.We added content that professionals need, such as technical documents and installation information, to product pages. Dealers can now convert their carts into ready-made quotes to download or send directly to the sales team; all requests are tracked from one place.
A scalable B2B sales infrastructure
As a result of the project, Adell began managing its communication with the dealer network and its sales processes entirely through a digital platform. While stock, price, and product information are updated automatically, new dealer registrations and quote requests reach the sales team instantly.Searches by product code or document number have become faster, and manual quoting processes have been significantly reduced. More than 180 active dealer accounts have been created on the platform, and document downloads have consistently reached high levels.Ultimately, Adell gained an up-to-date ordering ecosystem that strengthens its traditional field sales model with digital capabilities, accessible to its dealers 24/7. This project demonstrates that Shopify can be a powerful solution for B2B when configured correctly.
