Grow your sales with conversion-focused Meta ad strategies that work in full integration with your Shopify store. Through data-driven targeting, dynamic product ads and automated optimization processes, we deliver the right message to the right user at the right moment. While boosting your brand's visibility, we make sure your ad budget is used as efficiently as possible.
Nodus Works, the official Shopify Partner agency working with Shopify brands in Türkiye, combines digital ad management with Shopify advertising services and marketing strategies. By supporting your Meta and Google Ads campaigns with SEO-based data analysis, we help you achieve sustainable growth and a high conversion rate. We're by your side to make your brand both visible and profitable within the Shopify ecosystem.
On Meta, the same campaign runs at once in the Facebook feed, the Instagram feed, Reels and Stories, and each placement asks for a different aspect ratio. Instead of cropping one image for every placement, we prepare a separate asset for each ratio.
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Formerly known as dynamic product ads. Shopify products sync to the catalog in Commerce Manager; people who browse the site or add to cart see the product they viewed, with current price and stock.
Works in the feed and the right column. Square is also the preferred ratio for carousel cards.
Up to 10 cards. Shows the products of a collection, or the steps of using a single product, in sequence.
Leaves targeting, placements and creative combinations to Meta's machine learning. Existing customers are defined with the Shopify customer list, and the budget going to existing customers is capped.
Creator content runs as an ad through the creator's own account. Usage rights are obtained in writing, and the partnership is clearly labeled as required by the guidelines of Türkiye's Advertising Board.
We manage your Facebook and Instagram campaigns end to end, from setup to optimization. With the right audience, strong creative and solid measurement, we turn your ad budget into measurable sales.
We build your campaign structure, budget allocation and bidding strategy in line with your goals.
By ensuring accurate data flow between Shopify and Meta, we measure conversions in full.
With interest-based, lookalike and retargeting audiences, we reach exactly the right user.
By testing eye-catching visuals, videos and copy, we identify the highest-performing creatives.
We build funnel campaigns that win back users who visited your site and abandoned their carts.
We continuously optimize campaigns based on ROAS, CPA and conversion metrics, and provide transparent reports.
On Meta, most of the targeting signal now comes from the creative, so the testing system is built around creative angles rather than audiences. Each round changes one variable: same audience and budget, a different hook, product presentation, social proof or offer.
This schedule is typical for accounts where the daily budget can generate about 50 optimization events per ad set per week; Meta recommends this threshold for exiting the learning phase. In new stores with little purchase data, the learning phase runs longer and test rounds are spaced further apart. If the budget changes sharply in one day, learning restarts; we increase budgets gradually.
We use two of our apps in Meta ads management: Peakmerce analyzes Meta, Google and TikTok ads together and provides true ROAS and AI-powered recommendations; Bundle Works turns the offer angle from creative testing into a real bundle or volume discount in the store and shows the savings the ad promised on the product page and in the cart.
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When a customer sees an ad on Instagram and later searches for the brand on Google, the order can show up in both dashboards. Peakmerce analyzes Meta, Google and TikTok data together and calculates true ROAS with attribution. We pick the winning creative and the budget to move into the Advantage+ sales campaign based on this figure and on the AI-powered recommendations.
View Peakmerce
A creative that runs with an offer angle needs an offer that actually exists in the store. With Bundle Works you set up fixed bundles, mix-and-match offers or discounts that grow with quantity; the savings stated in the ad appear in writing on the product page and in the cart. The free shipping bar and product recommendations in the cart drawer increase order value, which raises the acquisition cost the campaign can afford.
View Bundle WorksBefore a bundle offer goes into an ad, it is tested with a test order on the product page and in the cart drawer. All our apps and their App Store pricing are listed on the apps page.
From strategic planning to scaling, we manage your Facebook and Instagram campaigns based on data.
We analyze your brand, products and target audience to determine the right campaign objective. A plan is created based on your goal: sales, brand awareness or lead generation.
We integrate your Meta connection into your Shopify site through the official app. This lets us accurately measure conversions, user behavior and ad performance.
The campaign type best suited to your goal (Sales, Traffic, Lead, Engagement) is chosen. Ad copy, headlines and visuals are prepared in line with your brand's tone and presented for your approval.
Different combinations of visuals, copy and targeting are tested to identify the combination that drives the highest conversion. Budget is directed to the most efficient campaigns.
Campaigns are tracked on a daily and weekly basis. Metrics such as click-through rate (CTR), conversion rate (CVR), cost per result (CPA) and ROAS are analyzed and reported regularly.
Successful campaigns are expanded and new target audiences are tested. Budgets and strategies are adjusted periodically. Campaigns that exit the learning phase are scaled to generate greater sales volume.
The Meta Pixel sends the purchase from the visitor's browser, the Conversions API (CAPI) from Shopify's server. The browser side is incomplete because of ad blockers, iOS tracking permission and cookie restrictions; the server side fills that gap. Since both send the same event, events are deduplicated.
In the accounts we take over, most performance problems start in the data and the account structure, before the creative. In an audit we check these points one by one.
| Mistake | Result | How we fix it |
|---|---|---|
Pixel and CAPI not deduplicated | The same purchase is counted separately from the browser and the server; ROAS looks higher than it is and budget decisions rest on wrong data. | Each event gets the same event_id, and the deduplication rate in Events Manager is checked with a test order. |
Budget split across too many ad sets | Ad sets that do not get enough purchases per week cannot exit the learning phase; Meta flags them as “Learning limited”. | The number of ad sets is reduced and similar audiences are merged; each set is budgeted against the weekly optimization threshold. |
Frequent, large edits | Changing the budget sharply in one day or changing targeting often restarts the learning phase. | Budget increases are made gradually; new creative goes into the test structure, not into the existing ad set. |
One creative running for weeks | As frequency rises, click-through rate falls and acquisition cost goes up. | Frequency and CTR are monitored every week; fatigued creative is replaced with a new one from the test schedule. |
New-customer budget going to existing customers | In an Advantage+ sales campaign, spend shifts to people who would have bought anyway, and new customer acquisition looks better than it is. | Existing customers are defined with the Shopify customer list, and the budget going to this audience is capped. |
Out-of-stock products in the catalog | When the catalog sync breaks, the ad shows a sold-out product; it gets clicks but no sales. | Catalog errors in Commerce Manager are checked weekly, and product sets are filtered by stock status. |
Treating the Meta dashboard as the only truth | By default, Meta credits itself with sales within 7 days after a click and 1 day after a view. | Sales reported by Meta are compared with Shopify orders and GA4; UTM parameters are added to every ad. |
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