Meta (Facebook & Instagram) Ads Management

Grow your sales with conversion-focused Meta ad strategies that work in full integration with your Shopify store. Through data-driven targeting, dynamic product ads and automated optimization processes, we deliver the right message to the right user at the right moment. While boosting your brand's visibility, we make sure your ad budget is used as efficiently as possible.

Nodus Works, the official Shopify Partner agency working with Shopify brands in Türkiye, combines digital ad management with Shopify advertising services and marketing strategies. By supporting your Meta and Google Ads campaigns with SEO-based data analysis, we help you achieve sustainable growth and a high conversion rate. We're by your side to make your brand both visible and profitable within the Shopify ecosystem.

200+
200+ active brands
growing on Shopify with Nodus Works
ROAS
management focused on return on ad spend
Pixel & CAPI
accurate conversion tracking setup
Retargeting
campaigns that win back abandoned carts
Creative + Audience
tested visuals, videos and targeting
Conversion-focused advertising
Brands growing with Nodus Works
META ADS

Our Meta Ads Management

We manage your Facebook and Instagram campaigns end to end, from setup to optimization. With the right audience, strong creative and solid measurement, we turn your ad budget into measurable sales.

Campaign Strategy & Setup

We build your campaign structure, budget allocation and bidding strategy in line with your goals.

Meta Pixel & Conversion API Setup

By ensuring accurate data flow between Shopify and Meta, we measure conversions in full.

Audience & Targeting Management

With interest-based, lookalike and retargeting audiences, we reach exactly the right user.

Creative & Ad Copy Production

By testing eye-catching visuals, videos and copy, we identify the highest-performing creatives.

Retargeting & Funnel Management

We build funnel campaigns that win back users who visited your site and abandoned their carts.

Optimization & Reporting

We continuously optimize campaigns based on ROAS, CPA and conversion metrics, and provide transparent reports.

Our Process

Our Meta Ads Process

From strategic planning to scaling, we manage your Facebook and Instagram campaigns based on data.

01

Strategic Planning & Analysis

We analyze your brand, products and target audience to determine the right campaign objective. A plan is created based on your goal: sales, brand awareness or lead generation.

02

Audience Segmentation & Pixel Setup

We integrate your Meta connection into your Shopify site through the official app. This lets us accurately measure conversions, user behavior and ad performance.

03

Campaign Setup & Visual Design

The campaign type best suited to your goal (Sales, Traffic, Lead, Engagement) is chosen. Ad copy, headlines and visuals are prepared in line with your brand's tone and presented for your approval.

04

Testing & Optimization

Different combinations of visuals, copy and targeting are tested to identify the combination that drives the highest conversion. Budget is directed to the most efficient campaigns.

05

Reporting & Performance Tracking

Campaigns are tracked on a daily and weekly basis. Metrics such as click-through rate (CTR), conversion rate (CVR), cost per result (CPA) and ROAS are analyzed and reported regularly.

06

Growth & Scaling

Successful campaigns are expanded and new target audiences are tested. Budgets and strategies are adjusted periodically. Campaigns that exit the learning phase are scaled to generate greater sales volume.

AI-Powered SaaS

Read Your Meta Ads Data on a Single Screen with Peakmerce

Peakmerce is our AI-powered e-commerce marketing analytics platform. It brings your Meta (Facebook & Instagram), Google and TikTok ad data together with your Shopify metrics under one roof; it interprets raw numbers, flags deviations early and clearly answers the question "what should I look at first?".

Multi-Channel Single Panel

It combines Meta, Google and TikTok ad signals with your Shopify sales and profitability data; spend, ROAS and revenue are read on a single screen.

AI-Powered Insight

It doesn't just list metrics; it summarizes trends, clarifies priorities and offers actionable optimization recommendations.

Product & SKU Analysis

It surfaces products that get traffic but don't sell and low-yield SKUs that burn through budget; it grounds campaign planning in data.

Anomaly Detection & Early Warning

It catches sudden spikes or drops in ads, SEO and conversion; by sending notifications to email and team channels, it gives you the chance to respond the same day.

Budget Optimization

It makes inefficient spend visible; by distinguishing learning-phase waste from campaigns ready to scale, it shifts budget toward profitable areas.

Automated Reporting

With daily, weekly and monthly KPI summaries, it eliminates the need for manual dashboard checks; ROAS, CTR and conversion are seen at a glance.

Contact
Let's Scale Your Ads Together

Let's build your Meta campaigns with a conversion focus and turn your ad spend into measurable sales.

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FAQ

Frequently Asked Questions

How much should my ad budget be?
Budget is determined by your product price, target market and competition. We start with a measurable initial budget during the testing phase and scale according to the data.
When will I see ad results?
Because of Meta's learning phase, data is gathered in the first 1-2 weeks; meaningful optimization and stable results usually come in the following weeks.
Whose name is the ad account opened under?
The ad account and Business Manager belong entirely to you; we work with management access.
What is ROAS?
ROAS is return on ad spend; it shows how many times over each unit of ad budget you spend brings back in revenue.
Do iOS privacy updates affect measurement?
Yes, which is why we set up the Conversion API to minimize data loss and measure conversions more accurately.
Do you prepare the creatives?
Yes, we prepare ad visuals, video edits and copy, and test them together with your brand's assets.
Is there a sales guarantee with Meta ads?
Ad performance depends on the industry, product price and target audience. However, through continuous optimization, A/B tests and a remarketing cycle, we steadily increase your conversion rate.
Who manages the ad budget?
The budget is managed directly from the brand's own ad account. We only provide professional management, optimization and reporting services.
How is the connection between Shopify and Meta established?
Meta Pixel, Conversion API and catalog integration are set up through Shopify. This way, all data such as purchases, add-to-cart and page views is transferred to Meta accurately.
Do you work with channels other than Meta ads?
Yes. We also offer campaign management on different platforms such as Google Ads, TikTok Ads and Pinterest Ads. However, Meta is the channel with the highest conversion rate, especially for e-commerce brands.
How do we receive campaign reports?
Weekly performance summaries are shared by email, and detailed monthly reports via Looker Studio. Each report includes ROAS, CTR, CPM, CPC and conversion details.
When should a new brand start with Meta ads?
You can start right after the site foundation, initial SEO work and product content are complete. In the first stage we proceed with traffic + branding, and in the second stage with conversion-focused campaigns.

JOIN THOSE
WHO CHOOSE US...

We create Shopify solutions for everyone.

Do you want to set up a new Shopify store, improve your existing one, create custom integrations, or solve speed issues? We are expert Shopify partners who handle the technical work for you.

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WHY WITH US
YOU NEED TO WORK
WE WOULD LIKE TO TELL YOU

We understand Shopify very well; we stand out against every segment in Turkey:)

Gülümseyen, siyah saçlı ve siyah kazak giymiş genç adam portresi.Koyu saçlı, koyu renk kazak giymiş düşünceli genç kadın, koyu renk arka planda.Gri kazak ve koyu gömlek giymiş, kısa saçlı gülümseyen erkek portresi.Kısa kıvırcık saçlı, sakallı genç adam siyah kazakla, koyu geometrik desenli arka planda.
Koyu gri arka plan önünde yeşil kazak giymiş, hafif dalgalı saçlı, gülen genç kadın.Düz siyah saçlı, gri kazak giymiş genç kadın, koyu arka planda kameraya bakıyor.Gözlüklü ve koyu kazak giymiş, karanlık desenli arka plan önünde ciddi ifadeli erkek portresi.

A team of only Shopify speakers

WE COMMUNICATE VERY QUICKLY - THANKS TO OUR TICKETED SYSTEM
Düz siyah saçlı, açık tenli ve nötr ifadeye sahip genç kadın portresi.

Yo!

My banners seem to be broken :(

Can you help me, I'm on the campaign trail.

Hi Elif!

We dissolve in 2 minutes.

Kısa kıvırcık saçlı, sakallı genç adam siyah kazakla, koyu geometrik desenli arka planda.

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