Google Ads Management & Conversion Optimization

The growth of your Shopify store doesn't just start with increasing traffic, but catching the right user at the right moment. With Search, Display, Performance Max (PMax), and YouTube campaigns in the Google Ads ecosystem, we get your brand across to your audience in the most effective way. We analyze advertising data, continuously improve your sales performance with strategic optimizations that increase conversion rates.

‍Nodus Works, a company developing digital advertising strategies specific to Shopify brands in Turkey Shopify is a partner agency. We aim to ensure the highest return (ROI) on your advertising budget by integrating SEO, data analytics, and performance marketing into each campaign. With our Google Ads expertise, we increase the visibility of your brand, turning leads into loyal buyers.

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Why and When to Advertise Google Ads?

Google Ads allows your Shopify store to meet the right audience at the right time. With Search, Display, Performance Max, and YouTube campaigns, you can capture potential customers at the moment of purchase and strengthen the visibility of your brand.

Search Intention-Driven Traffic

We increase the conversion rate by publishing ads based on user search purpose.

PMax & Smart Campaigns

We automate conversion optimization with Google's AI-powered campaigns.

Product Feed Management (Shopping)

We connect your Shopify product catalog to Google Merchant Center to create dynamic shopping ads.

Data-Driven Optimization

We optimize performance on a weekly basis by integrating GA4, Search Console and Ads data.

Ad Text & Visual Quality

We increase click-through rates with impressive titles, descriptions, and product images.

Conversion & ROAS Tracking

We set the target ROAS in each campaign, and we continue optimizations accordingly.

Frequently Asked Questions

Who manages the Google Ads budget?
The budget is managed directly from the brand's own Google Ads account, by us. We offer only professional management, optimization and reporting service.
How do you connect my Shopify store to Google Shopping?
We create dynamic shopping ads by connecting your product feed to Google Merchant Center via the Shopify app. Product titles, descriptions and images are made SEO compatible. It also provides a free and fluid integration.
What is the PMax (Performance Max) campaign?
It is Google's type of AI-powered campaign. Search optimizes conversion by targeting YouTube, Display, and Discover networks at the same time.
What is ROAS, how is it measured?
ROAS (Return on Ad Spend) shows the revenue generated based on advertising spend. We set target ROAS for each campaign, maximizing this rate with daily optimization.
How long do Google Ads results take?
The first 2—3 weeks are the process of optimization and learning. Usually from the 4th week, clear transformation results begin to appear.
Can Google Ads and Meta Ads work together?
Yep. Meta ads target brand awareness and remarketing, while Google Ads targets purchase intent. When used together, the conversion funnel is completed. The correct and necessary approach is to use both channels effectively.
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Google Ads Ad Management Process

We treat Google Ads management not just as opening campaigns, but as a complete conversion management process.

Analysis & Account Audit

We review your current Google Ads account, campaign structure, keywords, and budget allocation. We identify weak points and create a restructuring plan.

Keyword & Competitive Analysis

We identify search terms that are appropriate for your brand's target audience. We identify areas of opportunity by analyzing the advertising strategies of competitors.

Campaign Setup & Feed Optimization

We configure Search, Shopping, Display, YouTube and Performance Max campaigns. We optimize your product feed through Merchant Center.

Conversion Tracking & Tag Management

We complete GA4, Google Tag Manager and Conversion Tracking integrations. We clearly measure the conversion goals of each ad, such as sales, form-filling, or engagement.

Optimization & Testing

We reduce unnecessary spending, focus on the highest performing keywords and campaigns. We increase click-through and conversion rates by performing A/B tests on advertising texts.

Reporting & Strategic Development

We prepare weekly mini-reports and monthly detailed performance summaries. We evaluate ROAS, CTR, CPC and conversion metrics and continuously improve the strategy.