Growing your Shopify store starts not just with increasing traffic, but with capturing the right user at the right moment. With Search, Display, Performance Max (PMax) and YouTube campaigns in the Google Ads ecosystem, we put your brand in front of your target audience in the most effective way. We analyze ad data and continuously improve your sales performance with strategic optimizations that boost conversion rates.
Nodus Works is a Shopify Partner agency that develops digital advertising strategies tailored to Shopify brands in Türkiye. In every campaign, by integrating SEO, data analysis and performance marketing, we aim to deliver the highest return (ROI) on your ad budget. With our Google Ads expertise, we increase your brand's visibility and turn potential customers into loyal buyers.
We manage Search, Shopping, Performance Max and remarketing campaigns from setup to optimization. With the right product feed and solid conversion tracking, we turn your budget into the highest possible return.
We set up your Google Ads and Merchant Center accounts and plan the campaign structure around your goals.
We transfer your product data from Shopify to Merchant Center correctly and manage the approval and optimization processes.
With keyword- and product-focused campaigns, we capture users with high purchase intent.
We manage PMax campaigns that span all of Google's inventory, feeding them with data and creatives.
By setting up GA4 and Google Ads conversion tags, we accurately measure every sale and its value.
We optimize bids, keywords and budget against ROAS/CPA targets and report regularly.
The campaign type depends on whether people are already searching for the product on Google and how much conversion data the account has collected. For Shopify stores the backbone is Search, Shopping and Performance Max; YouTube and Demand Gen are added once that backbone is stable.
| Campaign type | When to use it | Where it appears | What Shopify needs |
|---|---|---|---|
SearchSearch | When the product or category is actively searched. Separate campaigns are set up to protect brand searches and to capture high-margin category searches. | Google search results; optionally the Search Partners network | An accurate purchase conversion, a collection or product page that matches the query, negative keyword lists |
Standard ShoppingShopping | When you want control over product groups, search terms and bids. It also runs alongside Performance Max to make visible which products PMax is actually selling. | The Shopping tab and product cards in search results | An approved Merchant Center account, product sync through the Google & YouTube app, complete GTIN and brand fields |
Performance MaxPMax | To scale across the full catalog once the account has enough purchase data. As the only launch campaign of a new store with no data, it is risky. | Search, Shopping, YouTube, Display Network, Discover, Gmail and Maps | Merchant Center feed, custom_label groups, image and video assets, a brand exclusion list |
YouTubeVideo campaigns | To create demand for new product launches and for products people are not searching for yet. Sales-focused video campaigns run together with the product feed. | YouTube videos, Shorts and video partners | Vertical and horizontal video, Merchant Center link, video viewer remarketing lists |
Demand GenReplaced Discovery | To create demand with visual-led ads and to test creatives that work on Meta in Google's inventory. | YouTube (including Shorts), Discover, Gmail and the Display Network | Square and vertical images or video, product feed, Customer Match or site visitor lists |
Smart Shopping and Discovery campaigns no longer exist as separate types; Performance Max and Demand Gen replaced them. In Search campaigns, Search Partners and the Display Network expansion are switched on by default; in e-commerce accounts we measure them separately and turn them off when needed.
From account audit to strategic development, we manage your Google Ads campaigns with a ROAS-focused approach.
We review your existing Google Ads account, campaign structure, keywords and budget allocation. We identify weak points and build a restructuring plan.
We determine the search terms that match your brand's target audience. We analyze competitors' advertising strategies to identify opportunity areas.
We configure Search, Shopping, Display, YouTube and Performance Max campaigns. We optimize your product feed through Merchant Center.
We complete GA4, Google Tag Manager and Conversion Tracking integrations. We clearly measure each ad's conversion goals, such as sales, form submissions or engagement.
We reduce unnecessary spend and focus on the highest-performing keywords and campaigns. We run A/B tests on ad copy to increase click and conversion rates.
We prepare weekly mini reports and detailed monthly performance summaries. We evaluate ROAS, CTR, CPC and conversion metrics and continuously refine the strategy.
Most problems in the accounts we take over start in measurement and account settings, not in the campaigns. These are the ten points we check on day one of an account audit; you can check them yourself in Google Ads and Merchant Center.
Every item you did not check is one of the first things we fix in an audit. If even one of the first four is missing, Smart Bidding strategies are learning from the wrong data; in that case we fix measurement before touching the campaign structure.
Request an account auditBonne Nuit sells gift chocolates and birthday cakes with same-day delivery. Orders rise sharply around Valentine's Day, Mother's Day and New Year. We build the Google Ads and Meta campaigns around special days, birthdays and gift searches, and steer budget toward the products that sell.
Smart Bidding strategies learn from the purchase data the store sends; if the data is wrong, the budget goes to the wrong place too. We build the measurement layer from these six parts and verify it with a test order before any campaign goes live.
We connect Merchant Center, Google Ads and GA4 through Shopify's official app. Product sync, the Google tag and the purchase event come from a single source.
Shopify does not allow arbitrary code on the checkout and thank-you pages. Tracking is set up under Settings in Customer events; we check that the checkout_completed event arrives with value, currency and order number.
The email and phone number from the order are hashed and sent to Google, so conversions lost to cookie restrictions get matched. The same first-party data feeds Customer Match lists and the Performance Max audience signal.
The cookie choice is passed through Shopify's Customer Privacy API as four signals: ad_storage, analytics_storage, ad_user_data, ad_personalization. No advertising cookie is set for visitors who do not consent.
In high-traffic stores, browser restrictions and ad blockers increase data loss. When needed, we send events through a Google Tag Manager server container on the store's own subdomain; the decision is based on measured data loss.
Shopping and Performance Max results depend on the feed. We rewrite titles in the language people search with, complete GTIN, brand, size and color attributes, and turn on free product listings.
Google Ads records a conversion on the date of the ad click and counts it with its own attribution model; sales from visitors who did not give cookie consent are modeled. In reports, Google Ads revenue is placed next to actual order revenue in Shopify and the difference is explained.
Google Ads, Merchant Center, GA4 and Tag Manager stay under the brand's own Google account. When we part ways, only our access is removed; campaigns, conversion actions and tags keep running, and setup notes and feed rules are handed over in writing.
Peakmerce is our AI-powered e-commerce marketing analytics platform. It combines Google Ads, Meta and TikTok advertising data with Shopify metrics under one roof; it interprets raw numbers, flags deviations early and clearly answers the question "what should I look at first?"
It combines Google Ads, Meta and TikTok advertising signals with Shopify sales and profitability data; spend, ROAS and revenue are read on a single screen.
It doesn't just list metrics; it summarizes trends, clarifies priorities and offers actionable optimization recommendations.
It makes visible the products that get traffic but don't sell and the low-efficiency SKUs that eat up budget; it bases campaign planning on data.
It catches sudden spikes or drops in advertising, SEO and conversions; by sending notifications to email and team channels, it enables same-day intervention.
It makes inefficient spending visible; by distinguishing learning-phase waste from campaigns ready to scale, it shifts budget to profitable areas.
With daily, weekly and monthly KPI summaries, it removes the need for manual dashboard checks; ROAS, CTR and conversion are seen at a glance.
We work with two of our apps in Google Ads accounts: Peakmerce places true ROAS, calculated with attribution, next to the sales reported in Google Ads and gives AI-powered recommendations for budget decisions; Sortmax automatically moves out-of-stock products to the end of the collection page the ad lands on, so the visitor who clicks sees products they can buy in the first rows.
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ROAS in Google Ads counts only the sales Google sees; the same order may also show up in the Meta and TikTok dashboards. Peakmerce analyzes ad data from all three channels together, works out true ROAS and gives AI-powered recommendations per campaign. We adjust target ROAS and shift budget between campaigns based on this figure.
View Peakmerce
For category searches, the ad's landing page is usually a collection. Sortmax automatically moves out-of-stock products to the end of that collection, so budget paid for the click is not spent in front of a product nobody can buy. The rest of the order follows sales data or a tag that marks campaign products, and the same rule is applied in bulk to every campaign collection.
View SortmaxA product whose availability is out_of_stock in Merchant Center is not shown in Shopping ads; Sortmax applies the same logic to the collection page the ad lands on. All our apps and their App Store pricing are listed on the apps page.
Let's build your Google Ads campaigns with a conversion focus and turn your budget into the highest possible return.
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