Google Ads Management & Conversion Optimization

Growing your Shopify store starts not just with increasing traffic, but with capturing the right user at the right moment. With Search, Display, Performance Max (PMax) and YouTube campaigns in the Google Ads ecosystem, we put your brand in front of your target audience in the most effective way. We analyze ad data and continuously improve your sales performance with strategic optimizations that boost conversion rates.

Nodus Works is a Shopify Partner agency that develops digital advertising strategies tailored to Shopify brands in Türkiye. In every campaign, by integrating SEO, data analysis and performance marketing, we aim to deliver the highest return (ROI) on your ad budget. With our Google Ads expertise, we increase your brand's visibility and turn potential customers into loyal buyers.

200+
200+ active brands
growing on Shopify with Nodus Works
PMax & Shopping
product-focused campaign management
Conversion tracking
GA4 & Google Ads integration
Search & Remarketing
campaigns that capture intent-driven users
Merchant Center
product feed setup and optimization
Conversion-focused advertising
Brands growing with Nodus Works
GOOGLE ADS

Our Google Ads Management

We manage Search, Shopping, Performance Max and remarketing campaigns from setup to optimization. With the right product feed and solid conversion tracking, we turn your budget into the highest possible return.

Account & Campaign Setup

We set up your Google Ads and Merchant Center accounts and plan the campaign structure around your goals.

Product Feed & Merchant Center Management

We transfer your product data from Shopify to Merchant Center correctly and manage the approval and optimization processes.

Search & Shopping Campaigns

With keyword- and product-focused campaigns, we capture users with high purchase intent.

Performance Max Management

We manage PMax campaigns that span all of Google's inventory, feeding them with data and creatives.

Conversion Tracking & Setup

By setting up GA4 and Google Ads conversion tags, we accurately measure every sale and its value.

Optimization & Reporting

We optimize bids, keywords and budget against ROAS/CPA targets and report regularly.

Our Process

Our Google Ads Management Process

From account audit to strategic development, we manage your Google Ads campaigns with a ROAS-focused approach.

01

Analysis & Account Audit

We review your existing Google Ads account, campaign structure, keywords and budget allocation. We identify weak points and build a restructuring plan.

02

Keyword & Competitor Analysis

We determine the search terms that match your brand's target audience. We analyze competitors' advertising strategies to identify opportunity areas.

03

Campaign Setup & Feed Optimization

We configure Search, Shopping, Display, YouTube and Performance Max campaigns. We optimize your product feed through Merchant Center.

04

Conversion Tracking & Tag Management

We complete GA4, Google Tag Manager and Conversion Tracking integrations. We clearly measure each ad's conversion goals, such as sales, form submissions or engagement.

05

Optimization & Testing

We reduce unnecessary spend and focus on the highest-performing keywords and campaigns. We run A/B tests on ad copy to increase click and conversion rates.

06

Reporting & Strategic Development

We prepare weekly mini reports and detailed monthly performance summaries. We evaluate ROAS, CTR, CPC and conversion metrics and continuously refine the strategy.

AI-Powered SaaS

Read Your Google Ads Data on One Screen with Peakmerce

Peakmerce is our AI-powered e-commerce marketing analytics platform. It combines Google Ads, Meta and TikTok advertising data with Shopify metrics under one roof; it interprets raw numbers, flags deviations early and clearly answers the question "what should I look at first?"

Multichannel Single Panel

It combines Google Ads, Meta and TikTok advertising signals with Shopify sales and profitability data; spend, ROAS and revenue are read on a single screen.

AI-Powered Insights

It doesn't just list metrics; it summarizes trends, clarifies priorities and offers actionable optimization recommendations.

Product & SKU Analysis

It makes visible the products that get traffic but don't sell and the low-efficiency SKUs that eat up budget; it bases campaign planning on data.

Anomaly Detection & Early Warning

It catches sudden spikes or drops in advertising, SEO and conversions; by sending notifications to email and team channels, it enables same-day intervention.

Budget Optimization

It makes inefficient spending visible; by distinguishing learning-phase waste from campaigns ready to scale, it shifts budget to profitable areas.

Automated Reporting

With daily, weekly and monthly KPI summaries, it removes the need for manual dashboard checks; ROAS, CTR and conversion are seen at a glance.

Contact
Let's Get You Visible on Google

Let's build your Google Ads campaigns with a conversion focus and turn your budget into the highest possible return.

Book a Meeting
FAQ

Frequently Asked Questions

Google Ads or Meta ads?
The two serve different purposes: Google captures intent-driven search, while Meta creates demand. For most brands, using them together delivers the most efficient result.
What is needed for Shopping campaigns?
An approved Google Merchant Center account and a proper product feed are required; we take care of setting these up and maintaining them.
How should I set my budget?
We set a starting budget based on industry competition, product margin and your goals, then scale it according to conversion data.
When will results come?
Data and learning are gathered in the first weeks; campaigns are usually optimized within 4-8 weeks to deliver steady results.
Will the account belong to me?
Yes, your Google Ads and Merchant Center accounts belong entirely to you; we work with manager access.
How do you measure conversions?
By setting up GA4 and Google Ads conversion tracking, we measure sales, revenue and key actions.
Who manages the Google Ads budget?
The budget is managed by us, directly from the brand's own Google Ads account. We only provide professional management, optimization and reporting services.
How do you connect my Shopify store to Google Shopping?
We connect your product feed to Google Merchant Center via the Shopify app to create dynamic shopping ads. Product titles, descriptions and images are made SEO-friendly. Plus, a free and fluid integration is established.
What is a PMax (Performance Max) campaign?
It is Google's AI-powered campaign type. By targeting the Search, YouTube, Display and Discover networks simultaneously, it performs conversion optimization.
What is ROAS and how is it measured?
ROAS (Return on Ad Spend) shows the revenue generated relative to ad spend. We set a target ROAS for each campaign and maximize this ratio with daily optimization.
How long does it take to get Google Ads results?
The first 2–3 weeks are an optimization and learning period. Clear conversion results usually start to appear from the 4th week onward.
Can Google Ads and Meta Ads work together?
Yes. Meta ads target brand awareness and remarketing, while Google Ads targets purchase intent. Used together, they complete the conversion funnel. The correct and recommended approach is to use both channels effectively.

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Do you want to set up a new Shopify store, improve your existing one, create custom integrations, or solve speed issues? We are expert Shopify partners who handle the technical work for you.

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Gülümseyen, siyah saçlı ve siyah kazak giymiş genç adam portresi.Koyu saçlı, koyu renk kazak giymiş düşünceli genç kadın, koyu renk arka planda.Gri kazak ve koyu gömlek giymiş, kısa saçlı gülümseyen erkek portresi.Kısa kıvırcık saçlı, sakallı genç adam siyah kazakla, koyu geometrik desenli arka planda.
Koyu gri arka plan önünde yeşil kazak giymiş, hafif dalgalı saçlı, gülen genç kadın.Düz siyah saçlı, gri kazak giymiş genç kadın, koyu arka planda kameraya bakıyor.Gözlüklü ve koyu kazak giymiş, karanlık desenli arka plan önünde ciddi ifadeli erkek portresi.

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Can you help me, I'm on the campaign trail.

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We dissolve in 2 minutes.

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