Petit Collective: Meta Ads for a Kids' Store

Once the store was live, we took over Meta ads management. With Meta Pixel and the Conversions API, we connected product views, add-to-cart and purchase events in the store to the ad account, so campaigns are optimised on the store's real data.

With a catalog of thousands of products, the ads run on the product catalog. Shoppers who viewed a product but did not buy see the same product, or similar ones, again on Instagram and Facebook. In gifting periods such as birthdays, holidays and New Year, the gift wrapping option becomes part of the campaign message too.

The Petit Collective project shows how a small experience detail added during a migration gains value when it is combined with advertising. We apply the same approach to toy, book and accessory brands that sell largely as gifts.