Making an extensive fashion catalog easy to discover
Our work with Mai Studios was a comprehensive transformation that brought the brand's product management, operations, and customer experience into a single, streamlined system. During the migration, all products, collections, and customer data were transferred seamlessly, ensuring the brand's existing search engine authority was preserved.
Given the breadth of their product range, we redesigned the category structure from the ground up. Collections were organized more intuitively by season, category, and product type, allowing customers to find what they are looking for much faster.
On product pages, sizing and product details were reorganized to simplify the selection process, which is crucial for fashion retail. With the addition of a powerful site search, customers can now get results in seconds by searching for product names or categories.
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