A brand born from the city's texture, a fresh start on Shopify
Quite Often is a fashion brand inspired by Istanbul's weathered walls, rusted metal surfaces, workwear and everyday uniforms. Its collections are built from pieces that carry this texture, and the brand keeps the same aesthetic from product photography to campaign visuals.
Our partnership began as a migration to Shopify. We moved the products and collections to the new store and built a storefront that protects the brand's visual language and puts the collections first. The relationship did not end when the migration did; years later, we are still working together.
Once the store had settled on Shopify, the next step was getting the collections in front of the right audience. We chose Facebook and Instagram as the growth channel and took over Meta ads management. The goal was to turn every new collection into a campaign that brings visitors and sales to the store.
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