Metanoya Lighting: Meta Ads for Designer Lighting

Metanoya Lighting is a designer lighting brand that shapes its pendants, chandeliers, wall lights and floor lamps by hand in its own workshop. The form and material of each piece, and the way it spreads light in a room, drive the buying decision. That is why each product had to be shown in photos and in the right context.

We started with the Shopify store setup. We grouped the products into collections by use, such as pendants, chandeliers, wall lights and floor lamps, and laid out the product pages so variants and product details are easy to read. Information that makes buying easier, such as free shipping, is visible at every step of the store.

Designer lighting is a category where people decide by seeing. So we chose Facebook and Instagram, where visuals come first, as the growth channel and took over Meta ads management once the store went live.