Apex Halı: 360 Digital Marketing and Meta Ads

On Meta, we work with the product catalog instead of turning thousands of products into ads one by one. Because the catalog is connected to the ad account, shoppers see the rug they viewed, or similar models, again on Facebook and Instagram. Measurement is tied to the steps in the store through Meta Pixel and the Conversions API.

In the 360 model, the previous month's results are reviewed every month, and we decide together which collection to push based on season, campaigns and stock. Because ads, social media and search follow the same calendar, the campaign message stays consistent on every channel.

The Apex project shows that marketing for large catalogs is ongoing work. With one team running both the store and the ads, a new step such as an international store can be added to the marketing plan quickly.