ETBIS (Elektronik Ticaret Bilgi Sistemi) is the official system where businesses selling through their own website or mobile app in Turkey register with the Ministry of Trade. Registration is free at eticaret.gov.tr with e-Devlet identity verification, using your tax, trade registry, contact and domain details. Until September 2, 2025, the QR code from the ETBIS panel had to be added to the site footer; the Ministry of Trade ended the QR code program on that date, and no QR code is required today.
When we work with brands setting up a Shopify store at Nodus Works, there was one gap we came across often: store owners completed their ETBIS registration but never added the verification QR code that had to be displayed on the site at the time. The Ministry of Trade ended the QR code program on September 2, 2025; today the obligation is to register and keep your details up to date. ETBIS (Elektronik Ticaret Bilgi Sistemi, the Electronic Commerce Information System) is the official system through which businesses carrying out e-commerce in Turkey register with the Ministry of Trade. In this guide we explain what ETBIS is, who is required to register, what changed when the QR code program ended, and the current penalty amounts, using 2026 figures.
What Is ETBIS and What Does It Do?
ETBIS is an official Ministry of Trade system that registers, monitors and audits businesses carrying out e-commerce, under the Communiqué on the Electronic Commerce Information System and Notification Obligations, which came into force on 11 August 2017. Its purpose is to let consumers verify that the e-commerce site they are shopping on really belongs to a legally registered business that can be audited. Today this verification is done through the registered site lookup screen on the ETBIS website (until September 2, 2025, the QR code displayed on the site did the same job).
Who Is Required to Register with ETBIS?
The ETBIS registration requirement covers three groups of businesses that carry out e-commerce in Turkey. Every business that sells products or services through its own website or mobile app falls within this scope (businesses that sell only through social media have no registration obligation). Sales volume or business size does not remove the requirement.
How Do You Register with ETBIS? (Step-by-Step Registration Guide)
The steps below apply as of 2026. Registration starts on eticaret.gov.tr with identity verification through e-Devlet (Turkey's e-Government portal); the business's tax identification number, trade registry details and contact details are entered into the system. Once the information is entered into ETBIS through e-Devlet, the registration and notification obligation is fulfilled through the system; registered businesses are listed on the Ministry's website.
Documents Required for ETBIS Registration
You don't submit any documents to the Ministry and there is no fee to register; you enter your MERSIS number and tax identification number if you are a merchant, or your Turkish ID number and tax identification number if you are a tradesperson or craftsperson, along with the domain and mobile app you sell through. The documents requested from sole proprietorships and incorporated companies may differ slightly; the application screen automatically shows which documents are required for your type of business.
What to Watch Out for When Applying to ETBIS
The trade name and domain in the application form must match exactly what is shown on the site; a mismatch undermines the accuracy of the registration and makes it harder for consumers to match the site to the business in an ETBIS lookup. If any business details change later (such as the address, trade name, infrastructure provider or payment institution), the change must be reported to ETBIS within 30 days. If the change isn't reported, that is a breach of the notification obligation and carries the risk of an administrative fine in the same range as not registering at all, and most businesses miss it without noticing.
Tip: Make it a routine to add an ETBIS notification to your calendar whenever the domain, trade name or address of your Shopify store changes. The 30-day notification period is easy to forget among other technical tasks, especially during a store migration or a rebrand.
The ETBIS QR Code: A Post-Registration Step That Is No Longer Mandatory
Until September 2, 2025, making ETBIS registration visible on the website was a separate obligation once registration was complete, and it was often skipped. Registered businesses had to generate a QR code specific to their domain in the "Registered Sites" section of the ETBIS panel and add it to their site, usually in the footer. When a visitor scanned or clicked this QR code, they were taken to the Ministry of Trade's official verification page, where they saw the business's MERSIS number (Turkey's central business registry number), trade name and contact details, together with the statement "This e-commerce site is registered with ETBIS". The Ministry of Trade ended the QR code program on September 2, 2025; today no QR code needs to be displayed on the site. Consumers can check whether a site is registered through the registered site lookup screen on the ETBIS website.
Important: If an ETBIS QR code was added to your theme manually in the past, review that area now that the program has ended. If you want to manage the ETBIS link in your footer independently of theme updates and redesigns, the CompliTR app we built for Shopify stores places the ETBIS link in the footer and manages it from the same panel as KVKK (Turkey's data protection law) consent checkboxes and distance sales contract automation.
What Is the Penalty for Not Registering with ETBIS?
When Ministry of Trade inspections find that a business has not registered or has not met its notification obligation, an administrative fine is imposed. In 2026, businesses that fail to meet the ETBIS registration and notification obligations face an administrative fine of 143,102-715,516 TL under Article 12/1-(f) of Law No. 6563 (Official Gazette of 25 December 2025, No. 33118); the amount is set within this range according to the nature of the violation and whether it is repeated.
Given that these amounts have risen noticeably compared with previous years, the registration and notification obligations should not be neglected.
Frequently Asked Questions
How long does ETBIS registration take?
You apply on eticaret.gov.tr with e-Devlet verification; when all the required information is entered correctly, the registration and notification obligation is fulfilled through the system. The Ministry of Trade's official sources do not specify an approval period for registration; what really determines the timing is having the prerequisites ready, such as a MERSIS or ESBIS record and a KEP (registered electronic mail) address.
Can an individual register with ETBIS?
ETBIS registration is done per business. Whether it is a sole proprietorship or an incorporated company, every type of business that carries out e-commerce needs its own registration.
Do I need a separate registration for each sales channel?
Registration is done per business, but every domain the business operates on must be added separately in the ETBIS panel; since September 2, 2025, no QR code needs to be generated for domains.
What happens if I don't update my ETBIS registration?
Not reporting a change in details such as the address, trade name or infrastructure provider within 30 days carries the same risk of an administrative fine as not registering at all; an outdated registration may be treated as incomplete in an inspection.
How do I add the ETBIS QR code to my Shopify store?
You don't need to add one: the Ministry of Trade ended the QR code program on September 2, 2025. If an old QR code is still in your theme's footer, remove it: the Ministry has also shut down the redirects for old QR codes, so the code no longer leads to a verification page. If you want to show an ETBIS link in the footer, you can use an app such as CompliTR that manages this area independently of theme changes.
Take a Safe Step in E-Commerce with ETBIS Registration
ETBIS registration is a two-part obligation that puts an e-commerce business's legal existence on record: the registration itself, and reporting changed details within 30 days. Until September 2, 2025, a QR code displayed on the site was also part of it; today no QR code is required. Failing to register or neglecting notifications carries, as of 2026, the risk of a fine starting at 143,102 TL in an inspection.
If you want to manage your ETBIS link, your KVKK consent processes and your distance sales contract from a single panel, take a look at our CompliTR app. To set up the legal compliance infrastructure of your Shopify store end to end, you can contact our team about our Shopify store setup service.
