Brand Positioning | Nodus Works

What is Brand? Brand Positioning and Importance

Brandis the set of elements that affect all consumer perception, such as the name, logo, design, sound or concept that a business uses to distinguish its product or service from its counterparts. A trademark is not a trade title, it is a signature of trust and quality, indicating the origin of the goods and services of the enterprise.

What is Brand Positioning?

Brand positioningis the process of image and perception that the product or service of the business forms in the mind of the consumer. It applies to all businesses, small or large. For example, strong brand perceptions such as spotless cleaning with OMO, trust with Akbank, innovative technology with AUDI, happiness with ETI are the result of correct brand positioning.

Brand Positioning Strategies

The brand positioning process is managed by different strategies. Some brands emphasize the unique features of the product, while others emphasize the price and affordability. Others, on the other hand, make the quality of after-sales service the cornerstone of brand value. accurately brand positioning strategies Determine, is critical to the current and future success of the brand.

Considerations for Brand Positioning

• Analyze your market situation: Identify your current brand perception and determine what point you are at.
• Examine your competitors: By analyzing your competitors' brand positioning strategies, plan how your brand will be perceived as distinct and authentic.
• Know your target audience well: Understanding the expectations and needs of your consumers strengthens your brand perception.
• Identify the characteristics that make your brand unique: Strengthen your brand's position in the marketplace with marketing and advertising efforts focused on these features.

Importance of Brand Positioning

A negative brand perception in the eyes of the consumer makes it difficult to build a loyal customer base. That's why developing and implementing effective brand positioning strategies is essential to the sustainable success of your brand.