QLU: A Fresh Look at Categorization and SEO

QLU's growing product range had gradually made the category structure complex, making it difficult for customers to find the products they were looking for. At the same time, the brand's visibility on search engines was below where it should have been.

We built the project around two goals: helping customers find products faster and making the brand appear more strongly in searches. We reorganized the entire category structure by considering how people actually search, creating clearer subcategories under women, men, children, and accessories.

We also redesigned the filtering system; with options like color, size, activity, and fabric, customers can easily reach the products they want. The mobile experience was overhauled to provide faster access to filters and menus.