A store where products are found faster
A store that is easier to find and more visible in search
QLU's growing product range had gradually made the category structure complex, making it difficult for customers to find the products they were looking for. At the same time, the brand's visibility on search engines was below where it should have been.We built the project around two goals: helping customers find products faster and making the brand appear more strongly in searches. We reorganized the entire category structure by considering how people actually search, creating clearer subcategories under women, men, children, and accessories.We also redesigned the filtering system; with options like color, size, activity, and fabric, customers can easily reach the products they want. The mobile experience was overhauled to provide faster access to filters and menus.
A store grown by SEO and user experience together
By the end of the project, QLU's site had achieved a much clearer structure for both customers and search engines. Thanks to the restructured categories and search-focused pages, organic traffic increased by 62% in three months.The time customers spent on the site rose by 28%, while a 19% improvement was achieved in conversions from category pages. Thanks to the new filtering and mobile experience, people are finding the products they are looking for significantly faster.The QLU case demonstrates that when a well-structured site architecture and search strategy are handled together, they bring sustainable growth to e-commerce.
