Taking dessert e-commerce from local to national
Bringing a traditional dessert brand online
Gaziburma's biggest challenge was that out-of-town orders were primarily managed manually over the phone. The lack of an online sales channel created a heavy workload and resulted in many missed sales opportunities.Our goal was to make the brand's traditional products easily orderable across Turkey and to ensure it stood out in searches for "Gaziantep dessert." To this end, we built a fast, mobile-responsive, and conversion-focused Shopify store.Product pages were designed to clearly display information such as dessert type and weight, while ensuring secure and fast checkout. We streamlined the order flow into a simple three-step process and generated targeted traffic, especially in major cities, through location-based advertising and search campaigns.
A dessert brand scaled from local to national
As a result of the project, Gaziburma gained more than just a website; it secured a powerful sales pipeline that grows through digital channels. Products can now be ordered from anywhere in Turkey, and location-based advertising and search efforts have boosted the brand's visibility in results.The share of online orders from outside Gaziantep reached 37% of total sales in a short time. The brand now ranks at the top for searches of its name, and its business profile on maps has transformed into an active channel that drives direct orders.This transformation combined Gaziburma's traditional culinary heritage with a modern online experience, making a local brand accessible on a national scale.
