Moving a Traditional Dessert Brand to Digital E-Commerce
One of Gaziburma's biggest challenges was managing requests from outside the city largely through manual ordering processes. The lack of a digital sales infrastructure created both operational inefficiencies and led to the loss of potential sales. The main goal of the project was to make the brand's traditional products accessible throughout Turkey with a modern e-commerce infrastructure based on Shopify, increase location awareness through Google and map-based channels, and achieve strong digital visibility in searches for “Gaziantep dessert”. This led to a fast, mobile-friendly and performance-oriented Shopify store. The product pages were structured with special data fields containing details such as dessert type, sorbet ratio and weight. Local payment infrastructures were integrated so that users could pay securely and quickly. On the SEO side, product and category URL structures have been redesigned, structured data tags have been added, and visuals have been optimized and page loading performance has been significantly improved. On the user experience side, the filtering system has been simplified, cross-selling modules have been added, and the checkout process has been transformed into a quick three-step flow. At the same time, location-based advertising campaigns were set up with Google Business Profile and Google Ads integrations, creating targeted traffic, especially in large cities.
A Dessert Brand Scaling From Local to National
As a result of the project, Gazibursa not only gained an e-commerce site, but also achieved strong sales and brand visibility growing through digital channels. Thanks to Shopify's infrastructure, products became available to order across Turkey, while location-based advertising and SEO strategies enabled the brand to stand out in search engines. The share of online orders from outside Gaziantep in total sales reached 37% in a short time. First place visibility was achieved in searches by brand name, and Google Business Profile has become an active sales channel that brings direct orders. This transformation has combined GaziBurma's heritage of traditional flavors with modern digital infrastructure, enabling it to transform a local brand into an accessible experience on a national scale.
