Bringing a traditional dessert brand online
Gaziburma's biggest challenge was that out-of-town orders were primarily managed manually over the phone. The lack of an online sales channel created a heavy workload and resulted in many missed sales opportunities.
Our goal was to make the brand's traditional products easily orderable across Turkey and to ensure it stood out in searches for "Gaziantep dessert." To this end, we built a fast, mobile-responsive, and conversion-focused Shopify store.
Product pages were designed to clearly display information such as dessert type and weight, while ensuring secure and fast checkout. We streamlined the order flow into a simple three-step process and generated targeted traffic, especially in major cities, through location-based advertising and search campaigns.
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