Social Media Strategi | Nodus Works

Social media, which is increasing in use and developing day by day according to traditional media, is also quite common in the marketing market. The effective use of social media by brands and the social media strategy they develop directly affect the brand image. So how should businesses use social media and with what strategies should they adapt to the digital age?

Social media is changing and evolving day by day. The social media strategy that brands develop must also be constantly renewed, stay current and adapt to change. If your brand's marketing techniques include effective use of social media, here's the roadmap for you!

What are the social media usage cascades that are eyeballs when it comes to marketing strategies?

• Choose your destination.
For what purpose will you use social media? Is it for brand awareness or to market your product or service? First, complete the first step of the strategy you will develop by answering this question. The goal you set must be clearly and clearly defined, and you must identify the goals that you can achieve. At the same time, it should cover a certain period of time.

• Determine your target audience.
Which social media users are you planning a strategy for? It is possible to divide it into groups in many areas, such as demographics or personal characteristics. The better you know your target audience, the more effective your use of social media will be.

• Follow your competitors.
Learn about the use of social media by brands that compete with you and determine what you can do differently from them.

• Create calendars for your posts.
You should not forget about special occasions for the content you will share, and it will also be effective to share on different special occasions that can attract the attention of users, apart from known special occasions. It's also as important as what time you share your content. Determine when social media is most active and streamline your posts within that time frame.

• Share videos.
Interesting, user-friendly videos that you will share not only as a post will also help you.

• Interact.
You can conduct surveys to your target audience and get their opinions on your content. So you can witness the power of social media, which is the most widely used among marketing strategies.
• Collaborate with Phenomena.

Collaborate with influencer accounts that you associate with your brand. Collaborating with accounts that have a lot of interaction will give you an advantage.