Shopify Update: “Unlisted” Product Status Now Available

Shopify has announced an important innovation that ecommerce managers have been waiting for for a long time: The “Unlisted” option has now been added among product statuses.

This new feature offers great flexibility, especially for brands developing custom sales strategies. Now only by keeping some products active direct link (link) It is possible to make it accessible through it.

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What Does “Unlisted” Mean?

“Unlisted” means the product In the active state but it is a status that can only be viewed with the private link.

These products are:

• In the search results,
  
  
• On the collection pages,
  
  
• In product recommendations does not take place.
  
  

However, the product Storefront API or Liquide via act, ID or Metafield becomes accessible when called by reference.

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Why a significant improvement?

This feature is one of the most flexible steps Shopify has taken in managing product visibility.

It gives great advantage, especially in the following scenarios:

• Special campaigns: Discounted products to be shared only with certain users.
  
  
• Secret launches: New collections that are not yet available to everyone.
  
  
• B2B sales: Price list or cases in which only business partners should have access to special products.
  
  
• Custom products: Products of test or special production, which are desirable not to appear anywhere on the site.
  
  

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Technical Detail

“Unlisted” status in Shopify GraphQL API Admin over October 2025 It is supported by reputation.

Developers can use this status to dynamically manage products via API or provide visibility control in custom integrations.

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consequence

Shopify's “Unlisted” feature, especially for brands and agencies with an advanced store structure a strategic visibility management tool has become.

In this way, by moving hidden products to pages that can be accessed through special links a more controlled, safe and professional product experience able to offer.