Social Media Strategy

Social media, which is increasingly used and developed day by day compared to traditional media, is also quite common in the marketing market. The effective use of social media by brands and the social media strategy they develop directly affect brand image. So how should businesses use social media and with which strategies should they adapt to the digital age?

Social media is changing and developing day by day. The social media strategy developed by brands should be constantly renewed, updated and adapt to change. If your brand has an effective use of social media among its marketing techniques, here is a roadmap for you!

What are the steps of using social media, which is the apple of your eye in marketing strategies?

- Choose your target.
For what purpose will you use social media? For brand awareness or to market your product or service? First of all, complete the first step of the strategy you will develop by answering this question. The goal you set should be clearly defined and you should set goals that you can achieve. It should also cover a specific time frame.

- Identify your target audience.
Which social media users are you planning a strategy for? You can categorize them into groups in many areas such as demographics or personal characteristics. The better you know your target audience, the more effective your social media use will be.

- Follow your competitors.
Learn about the social media use of brands that compete with you and determine what you can do differently from them.

- Create a calendar for your posts.
You should not forget the special days for the content you will share, and it will be effective to share on different special days that can attract the attention of users other than the known special days. At the same time, the time you post is as important as your content. Determine the hours when social media is most actively used and increase the frequency of your posts within this time frame.

- Share videos.
Not only in text, but also in interesting videos that will not bore the user will help you.

- Interact.
You can organize surveys for your target audience and get their opinions about your content. Thus, you can witness the power of social media, which is the most widely used marketing strategy.
- Collaborate with influencers.

Collaborate with influencer accounts that you associate with your brand. Collaborating with accounts with high interaction will give you an advantage.