What is Mailing in E-Commerce?

Mailing is a digital marketing tool that companies use to reach their consumers. You can perform mass e-mail marketing about your brand by separating the e-mail address from the personal information you collect from visitors to your website. It is a very simple and cost-free method for advertising and promotions about your business.

Sending e-mails that you will use regularly in your business life constantly reminds consumers about you and allows you to reach a wider audience. It is possible to increase your sales with this method. So how should companies' mailing design be?

It is very important that the e-mails you send are remarkable. Because people can receive many e-mails during the day. If you want your e-mail to be viewed, it should be remarkable in a distinguishable way. It is also important that the information you provide in the mail content is clear and understandable. Even if it is viewed for a short time, the user should be able to get information. The regularity of the mails you send will also positively affect your business. Your web address that you can specify in the mail content will also increase the number of visitors to your website. After answering the question of how mailing design should be, we would like to share some details with you.

Golden Rules forMailing

• You should not fall into the spam box. If you do not want the e-mails you send to fall into spam, you can prevent this with some improvements you will make in your e-mail. Because if the e-mail you send falls into spam, it means that it is deleted without being read. This causes the mailing strategy to become meaningless.

• You should create an effective title. The e-mail you send must have an effective title. If you are advertising or promoting, you can add a title that includes the product or service you sell. If it is a campaign mail, you should specify this campaign in a remarkable way. In this way, you will take the first right step towards your goal by ensuring that your mail is read.

• You should create your content in plain language. The e-mail you send should be understandable and should not bore the reader.

• Your e-mail language should consist of run-on sentences and you should use a language that everyone can easily understand. If you include foreign words in your content, you should send them with their meanings.

• If you are planning e-mail marketing with e-mail advertising, promotion or campaigns, adding images will make your e-mail more effective. It is an important detail to add high resolution, non-blurred photos. If the image you send is blurred, this may make people suspicious.