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Nowadays, it is very fashionable to set up e-commerce sites and try to increase sales by publishing products on existing e-commerce sites. So much so that it is possible to achieve 5-10 times more awareness and profit margin than models that employ workers as a physical store and warehouse owner, only with advertisements and the right strategies. While you can get paid with the help of services such as Shopier and IyziLink without setting up an e-commerce site, there are alternatives such as Ticimax, Ideasoft, Woocommerce and Shopify when you want to make things a little bigger. The topic of this article is about setting up an e-commerce site in 2022 and taking advantage of Shopify while doing so.
Shopify is a multi-billion dollar e-commerce platform that you can use to create your online store immediately and effortlessly. You can sign up for a free 14-day trial to test out a server- and maintenance-free Shopify account for yourself, accessible from anywhere in the world in seconds. During your trial, you can create your own online store, test free Shopify apps, and get to know the system. All you need to use Shopify is an idea. You don't need to worry about details like setup, security, or the cost of 2servers. Just connect your domain to your store and start your monthly Shopify subscription. Shopify setup is a very simple and painless process.
As a Turkish citizen, we understand that Shopify can be intimidating with packages of at least $30 per month. After all, why spend your money on Shopify when Woocommerce is free? However, a website that slows down as the months go by, increased security and maintenance needs, and hosting/server space that becomes insufficient may return to you as a bigger cost and risk in at least 1 year. Remember, building an e-commerce site with Shopify is one of the most preferred methods in the world and your risk cost is quite low.
Developing technology removes the borders between countries and people more and more every day, and the world is getting closer to the concept of "global village", which was once considered an impossible dream. Among the advantages provided by the internet and technological developments is the unique opportunity of e-commerce. E-commerce, which helps anyone interested in commerce to make much more sales and earn very high profits compared to traditional trade methods, also offers unparalleled convenience to customers. As such, it is inevitable that all companies want to step into the world of e-commerce. But do you know how to enter the world of e-commerce, how to set up an e-commerce site on Shopify, and what to pay attention to in this process? If you want to move your trade to digital platforms and easily sell products all over the world, you can benefit from this comprehensive guide we have prepared especially for you. Once the guide is finished, you can also contact us to fulfill your needs for Shopify support and setting up an e-commerce site with Shopify.
According to the data announced by the Electronic Commerce Operators Association (ETID), e-commerce, which reached a volume of 400 billion liras in Turkey in 2021, continues to rise rapidly in the world. E-commerce, which showed a rapid rise worldwide, especially in 2020 and 2021, when the coronavirus pandemic was effective, has a volume of 672 billion in China, 340 billion in the USA and 99 billion in the UK. It is predicted that these figures will increase by an average of 10% to 15% each year and that 95% of all commercial transactions worldwide will be made online in the next 20 years.
From this perspective, problems such as setting up and managing an e-commerce site have become the heart of the world of commerce. For this reason, it is considered a necessity for everyone involved in trade to quickly adapt to this change and move their commercial transactions to internet platforms in order to survive. Whether you have a long-established commercial background or you are new to the world of trade, the first thing you need to do is to set up your e-commerce system and offer your products to both local and global markets over the internet.
Establishing an e-commerce site ranks first among the basic needs of those who want to engage in trade in 2022. For this reason, learning how to set up your own e-commerce site is of great importance for you to start your business life in the right way. So how to set up an e-commerce site and what to consider when setting up an e-commerce site?
Shopify is one of the most corporate, well-established and successful global companies you can choose when setting up your own e-commerce site. Shopify, a multinational company headquartered in Canada, is one of the most preferred e-commerce platforms worldwide. Operating in more than 175 countries and hosting more than 1,000,000 stores, Shopify provides you with unique advantages to facilitate your e-commerce operations. Using Shopify infrastructure, you can easily create your e-commerce store, list your products effortlessly, and sell them worldwide. With Shopify infrastructure, you can collect your payments quickly and securely, and keep your customers' personal information safe. You can also perform your shipping operations extremely quickly, and complete every stage of the sales process in the fastest and safest way possible.
To set up an e-commerce site with Shopify and start the e-commerce management process, you first need to open a special account on shopify.com. You can click this link to open your account and create your account for free.
To create your account, you are first asked to type your e-mail address in the box you see on the screen. You can then click the "Start Free Trial" button to the right of the box and start the free trial. During the free trial, you can try Shopify services for 14 days without entering your credit card information. You are not allowed to make sales during this period. In other words, the free trial period allows you to learn the Shopify infrastructure and dashboard, and prevents you from wasting time learning the system when you start paying.
When creating your account, you also need to enter the name of your store. When you enter the store name, the Shopify domain address of your e-commerce site is created, but it is very important to change this address later. The domain that will be given to you by Shopify is mağazaadınız.myshopify.com, and this address is of course not enough for a prestigious e-commerce site. For this reason, purchasing a special domain of your brand separately from any hosting company and connecting it to this domain after completing your site contributes greatly to your brand prestige.
In addition, with Shopify Discount Codes, you can define coupons in the form of percentage or net discounts that customers can use on the payment screen. You can automatically apply these coupons across the site or require customers to enter them at checkout. It is also very easy to manage advertising campaigns through coupons. In the same panel, you can also run campaigns like "Buy 3 products, get 50% discount on 2 products!".
After specifying your store name, you are asked to enter the legal address information of your company. As Shopify is one of the most trusted and prestigious companies in the world, it cares a lot about sellers fulfilling their legal obligations and audits all the information you provide. Therefore, if you don't enter your company's legal address information completely and completely accurately, your store may not be allowed to sell.
If you have completed the steps so far smoothly and completely, you can access the user panel. There are the following tabs on the left side of the merchant panel:
On the right side of the panel, there are the following tabs:
In the center section of the page, there are buttons that allow you to view live sales, orders, and instant visitor counts for your store.
This panel is one of the areas where Shopify users will spend the most time. The main panel, where you can check your site's visitors, conversion rates of visits to sales, sales, profits, and canceled sales, also helps you perform basic operations such as entering product and price information.
Many users who plan to sell with Shopify are looking for answers to questions such as "What is Shopify, is it paid?". Since Shopify is a paid platform, you need to move on to the fee payment section immediately after setting up your store. At this point, you are offered three different options. Shopify, which can serve businesses of all sizes, recommends Basic Shopify for a simple e-commerce site setup, Shopify for a site with advanced features, and Advanced Shopify packages for high-volume businesses.
The Basic Shopify package costs $29 per month. This package also deducts 2% commission from each sale. In this package, which can be called the basic Shopify package, you are offered services such as easily creating your own e-commerce site through modules, payment security, and keeping user data secure. Basic Shopify also allows you to open 2 different user accounts. So a single store account can be managed from 2 different profiles.
The monthly fee for the Shopify option, which is the middle package, is 79 dollars. Only 1% commission is charged on sales made in this package. In addition to all the benefits and perks of the basic package, the Shopify package also gives you a variety of features that can help you increase your sales. Features like gift card creation increase your chances of reaching more customers and making more sales at a higher rate. The Shopify package also includes additional features to help you analyze and strategize your sales. The Shopify package professionally analyzes your store's visit and sales graphs and makes it easier for you to manage, and takes your store security to the next level by allowing you to detect fraud attempts. The number of profiles that can be opened in the mid-level package is 5. Stores with the Shopify package can perform transactions from 5 different profiles, and the authorizations of these profiles can be expanded and reduced optionally.
The highest level package offered by Shopify is Advanced Shopify. This package, which has a monthly fee of 299 dollars, offers special services for high-budget commercial enterprises. In the Advanced Shopify package, the commission on sales is 0.5%. This package allows you to create 15 different admin profiles, making it easy for companies with large operations teams. The Advanced Shopify package, which provides maximum efficiency with maximum security and artificial intelligence support, makes it possible to deliver high-volume sales to the customer as quickly as possible with its advantages in the shipping process.
And if you have a monthly budget of $2,000, you can also get a Shopify Plus package that's tailor-made for you. Shopify's checkout page can be set up via liquid only on Plus packages, and many big brands work with Plus.
Shopify user packages can be changed at any time. So if you are entering the world of e-commerce for the first time and starting out with a small team on a low budget, you can first choose the Basic Shopify package, and as your profits increase and your sales increase, you can switch to Shopify and Advanced Shopify packages. Thus, as your needs increase, you can meet them through Shopify and realize all your operations without exceeding your budget.
After choosing your package and making your payment, you can continue with the Shopify site opening process. The first thing you need to do in this step is to complete the general settings and payment settings... To access the general settings, just click the "Settings" tab at the bottom of the left tab and click the "General" button on the page that opens. On the general settings page, you will find the time zone, unit system, weight unit and currency settings. You need to choose the time zone according to the time zone of the country you want to sell to. This detail is important for your customers to see when their products will be shipped and to track the cargo. It is also useful to set the unit, weight and currency details according to the country you will sell to. This information also helps users understand the products and prices correctly. Since setting up an e-commerce site is not only about publishing products and updating prices, but also calculating shipping and tax costs correctly, this step is very important.
Next, you are asked to click on the Payment Providers page and set the payment provider settings. When you click the Payment Providers button, you'll see a list of organizations that have an agreement with Shopify. From here, you can select the organization that you're working with and choose how you want to receive your payment.
After you've selected the payment providers, it's time to specify the details of the page where your customers checkout. On this page, which you can access by clicking the Checkout button, details such as whether customers can pay without being a member of the system and whether they will enter an e-mail or phone number when paying can be determined.
The next stage is shipping and delivery settings. In these settings, which you can access with the Shipping button, you are expected to enter the country and shipping information correctly. In the Tax settings section, you need to select the country where your company is established and the legal tax rate.
Finally, to reach more customers, you can choose your sales channel and open your products for sale on platforms such as Facebook, Messenger and blog.
If you have completed all these steps, you can move on to the theme selection and implementation step to make your site unique. Shopify App and Shopify App Market is one of the resources you should look at to fulfill your various needs.
One of the most enjoyable and exciting things about building an e-commerce site on Shopify is that the Shopify infrastructure allows you to create a site that is unique and completely reflects your style! Simply click the "Themes" option on the left side of the user panel and choose one of the hundreds of free themes available on Shopify! Shopify, which supports countless companies operating in many different fields such as fashion, technology, IT, food, cosmetics, offers many themes suitable for every sector to its users. For this reason, it is very simple to find an option that suits your industry and corporate preferences among Shopify themes. If you can't find the option you're looking for under this tab, or if you prefer an even more unique theme, you can purchase a theme from sites like themes.shopify.com or themeforest.com and integrate it into your Shopify-enabled site.
After selecting and installing your theme, you are greeted by the theme management panel. At the top of the panel, there are two buttons, "Home" and "Catalog". The Home tab helps you design the look of your site's homepage. After clicking the Home tab, you can use the buttons on the left side and make any settings you want for your homepage appearance. With the "Header" tab at the top, you can choose the "header" section of your site, that is, the image that will appear at the top of the page, and with the "Image with Text Overlay" section, you can edit the image and text options in the slider section. By clicking on the Slideshow tab, you can upload images that will flow one after another on your site, and with the "Add Section" button, you can manage the extra sections you want to include on your homepage as you wish.
To manage the subpages of the site, that is, the content other than the homepage, you need to click the "Catalog" button on the right at the top of the panel. By clicking this button, you can create as many subpages as you want. With this tab, you can open different pages for each product range and each product, design "About Us", "Our Vision", "Our Mission", "Our Philosophy" and "Contact" pages for your brand's promotional articles, and create a blog that will benefit your site's SEO efforts. By managing these options according to both your style and your corporate needs, you can give your site a highly professional look. Thus, you can create your own site yourself and publish it instantly without the need for any software and coding knowledge.
Above, we mentioned that it would be more prestigious to connect to a domain that you will buy with your own brand name, rather than setting up an e-commerce site on Shopify and starting publishing with the domain name myshopify.com. Once your site is ready and live, you can easily accomplish this step. To do this, you just need to buy the domain you want from a reliable hosting company and define your Shopify infrastructure website on the same company servers. In other words, after you've completed your domain purchase, you can enter your shopify.myshopify.com address provided to you by Shopify in the relevant place on the hosting company's website and link your address to your site. This way, you can ensure that all visitors who click on the domain you purchased can reach your website.
After completing all of the above steps, your e-commerce site is ready for sale! Have a great day!
As we mentioned at the beginning of our article, setting up an e-commerce site is an ever-rising goal. For this reason, there are many new platforms that serve those who want to enter the world of e-commerce. In other words, Shopify is not the only platform you can use to build your own e-commerce site. Shopify has many competitors operating both in Turkey and on a global scale. For this reason, you may wonder why you should choose Shopify when opening an e-commerce site. We have brought together the answers to this question for you.
Shopify is one of the oldest and well-established e-commerce solution partners in the internet world. It has more than 10 years of experience in the industry. Shopify, which has effective solutions for all kinds of problems and needs you may encounter, is ideal for those who want to progress smoothly in the e-commerce world.
Shopify, which is also the choice of names such as world-famous internet phenomenon and fashion designer Kylie Jenner and US phenomenon YouTuber Logan Paul, is one step ahead of its competitors by being a global company and allowing you to easily reach anywhere in the world. Another advantage of Shopify over its competitors is that it has specialized only in e-commerce solutions since its inception. Most of the companies that provide you with infrastructure and support in setting up a website are generally active in all kinds of websites, and this leads to companies not being able to provide adequate support for the special needs of e-commerce. Shopify, which works only for e-commerce, directly meets your needs by offering both global and local solutions on issues such as sales, marketing, shipping, making and receiving payments.
With a strong support network, Shopify is always there for you with all your questions and problems. Thanks to its fast support feature, the organization ensures that your site is never dysfunctional, and this aspect helps you to achieve stability in your sales. Having a powerful system also makes Shopify stand out among the most preferred infrastructure providers.
Shopify protects the security of both store owners and customers at the maximum level. Shopify, which is highly committed to international trade and legal rules, verifies the information of all sellers and thus prevents malicious people from making unfair profits over customers. This increases your sales by making stores with a Shopify infrastructure site more prestigious in the eyes of customers. Shopify, which also preserves customer data with maximum security, stands out with its high-level measures against internet fraud and fraud. The brand, which has become one of the symbols of secure shopping worldwide, owes its turnover of billions of dollars to these successful moves. Therefore, brands using Shopify infrastructure can benefit from the prestige of the brand and easily gain the trust of the customer, even if they are not well-known.
One of the most important advantages of the company is its low commission rates. Many sellers who offer their products for sale on global marketplaces have to pay high commissions ranging from 5% to 30%. Shopify commissions range from 0.5% to 2%. These figures are a great advantage, especially for brands that reach high sales figures. In the marketplace preference, as the number of sales increases, the amount of commission paid increases and it is inevitable for sellers to lose a significant amount of money. Shopify, on the other hand, allows you to always increase your earnings with a lower cost than all marketplaces, even when you include monthly package fees.
Shopify is also an extremely useful platform for sellers who want todropship. Yes, you can do e-commerce using Shopify without holding any products and stock! You can make an agreement with suppliers through platforms such as Oberlo or Spocket, and you can put the products of the supplier you have agreed on for sale on your Shopify infrastructure site. You can have your supplier ship as orders come in, so you can easily sell affordable products from anywhere in the world to anywhere else in the world with a high profit margin!
Shopify also offers greater advantages than its global competitors with its shipping and POS integration advantage. Most of the companies that provide services worldwide may have problems making payments to Turkey. Shopify, which has various solution partners in Turkey, allows you to send products seamlessly around the world and receive payments quickly from financial institutions operating in Turkey.
If you want to join the Shopify family in Turkey, benefit from our Shopify consulting services, and make profitable sales worldwide, you can contact us immediately.