As NodusWorks team, we analyzed thousands of data from the Turkish e-commerce market and collected the most profitable growth paths in a simple guide. By following the steps below, you can turn your visitors into loyal customers and increase your average basket amount.
1. Dynamic Product Recommendations with Artificial Intelligence
Show personalized product tiles using on-site browsing history and real-time cart data. Especially the "Complementary Products" area increases the basket value by up to 15%.
2. Live Shopping
ConnectInstagram, TikTok, and YouTube Live events to your Shopify product catalog. Create the psychology of scarcity by updating stocks instantly during the broadcast.
3. One-Click Subscription Models
- Offer 10% discount + free shipping on recurring consumption products (coffee, grooming, pet food).
- Reduce subscription cancelations by giving the user the freedom to choose the billing period and payment day.
4. Micro-Influencer Packages
Create product bundle collaborations with local accounts with 500-10 000 followers. High authenticity on a low budget, saving up to 40% on CPM cost.
5. Quick Check-out + Various Payment Methods
Reduce the abandonment rate at the payment stage by addingApple Pay, Google Pay, Troy, PayTR, iyzico and "Buy Now Pay Later" options.
6. Sustainable Packaging and Carbon-Neutral Shipping
In our customer segments, especially 62% of Gen Z buyers cite eco-friendly shipping as a motivation for brand preference.
7. Personalized Email & SMS Feeds
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Welcome Series: 10% discount on the first email + 3 best-selling products.
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Basket Recovery: Three-digit series triggered after 1 hour, 24 hours and 72 hours.
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VIP Customer Campaign: Secret discount code for those who place their 3rd annual order.
8. Bundle and Upsell Tactics
Offer similar SKUs in "buy 3 get 2 pay 2" type packages instead of percentage-based discounts; AOV (Average Order Value) increases by 18% on average.
9. International Marketplace Integrations
Earn foreign currency-based revenue by opening local currency and shipping options in Europe and the Gulf regions with Shopify Markets.
10. Social Proof & User Generated Content (UGC)
Add customer videos and star reviews to the product image gallery. Mini badges that show the number of reviews increase click-through rates by 21%.
Conclusion: Sales growth is a sustainable process. When implementing the above strategies, measure continuously with A/B tests and keep a close eye on performance.
At NodusWorks, we offer end-to-end growth consulting for your Shopify store. Contact us now!
